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Elderberry expands in supplements, food, and beverages

Elderberry expands in supplements, food, and beverages

Elderberry (Sambucus nigra) products are popping up everywhere, both in supplements and in functional foods. Mainstream consumer awareness of elderberry has grown significantly in recent years, buoyed by concerns around immune health and antioxidant support.

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Personal best for dietary supplements

Personal best for dietary supplements

Personalization of nutrition has become a hot topic in food industry circles over the past few years and the dietary supplements category has been a step ahead of packaged food and drink in this regard, having always been reliant on consumers’ own understanding or...

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More Parents Giving Children Dietary Supplements

More Parents Giving Children Dietary Supplements

But Experts Warn About Potential Danger. Amy Martin’s 3-year-old twins were sick yet again. “We were just getting cold after cold,” she says. Her solution––dietary supplements. After searching online for ideas, she picked up a bottle of elderberry gummies. And she...

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How ketogenic is trending in foods and supplements

How ketogenic is trending in foods and supplements

The ketogenic diet has come to considerable prominence in recent years, thanks in part to growing adoption among celebrities, media personalities, and professional athletes. Keto is currently the diet of choice of Katie Couric, Halle Berry, LeBron James, and Tim...

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The rise of beauty supplements in the US, in charts

In the past, the beauty supplement category has been pegged perpetually as not quite ready for prime time in the US, which has the biggest dietary supplement market in the world but lags behind smaller markets like Japan, Italy, and France for supplements with this...

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Vitafoods virtual 2020

Vitafoods Virtual Expo is an expansive new interactive event for the nutraceuticals community. As Innova Market Insights is the official event partner of Vitafoods Virtual Expo, we provide the below reports with a discount. Trends Insider: Trends in Probiotics - North...

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Health & Happiness: A Holistic Approach to Healthy Aging

Health & Happiness: A Holistic Approach to Healthy Aging

26 Aug 2020 --- With an aging population globally, consumers are increasingly looking for solutions that help them to live their lives to the fullest while maintaining high levels of health and wellness regardless of their age. While 7 out of 10 global consumers in an...

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