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Tailored to Fit: The Potential for Personalization

17 November 2020 – Tailored to Fit is one of Innova Market Insights’ Top Trends for 2021, bringing personalized nutrition further into the spotlight and highlighting how lifestyle-specific personalized nutrition services are gaining traction.   According to Lu Ann...

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The Plant Based Revolution Rolls On

16 September 2020 --- Interest in plant-based eating has been developing for some time, moving from its disruptor status highlighted by Innova Market Insights in its Top Trends for 2017 to more of a food revolution positioning in its Top Trends for 2020. Innova’s...

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Health & Happiness: A Holistic Approach to Healthy Aging

26 Aug 2020 --- With an aging population globally, consumers are increasingly looking for solutions that help them to live their lives to the fullest while maintaining high levels of health and wellness regardless of their age. While 7 out of 10 global consumers in an...

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The impact of “storytelling” on European coffee market

Sourcing, production method, taste, profile and intensity are all details European coffee drinkers want to know 5 August 2020 – Western Europe is a region of coffee drinkers. A new report from Innova Market Insights details that European consumers’ demand for premium...

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COVID-19: Impacting Lifestyles and Eating Behaviors in Asia

27 July 2020 - As might be expected, there are high levels of concern among Asian consumers about the impact COVID-19 is having, both directly on their own lives and also on a global scale. According to Innova’s COVID-19 Consumer Survey (conducted in March 2020), in...

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Plant-based foods lead ethical purchase decisions

8 July 2020 - Many consumers are concerned about the environmental and ethical issues impacting on today’s world. A new report from Innova Market Insights shows that, when asked about 12 key ethical concerns, an average of 57% said that they “care a lot”. Air...

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Salty Snacks in Germany: Balancing Indulgence and Health

17 June 2020 - Indulgence is regarded as highly important to the average German consumer and in surveys these consumers generally respond more positively than other nationalities to the concept of treating themselves. A new Innova Market Insights report on the savory...

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Flavor trends: Winning with Words and Triggering Taste Buds

05 May 2020 – Innova Market Insights’ latest report on global flavor trends in the food and beverage industry highlights how it is no longer just about tantalizing the taste buds with a range of adventurous, innovative and reimagined flavors, but increasingly about...

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Adult Influences Inspire Baby Foods and Snacks Innovation

22 April 2020 – While early stage infant nutrition is firmly focused on the developmental needs of babies, it is evident that parents’ interests shift as their children grow and that adult themes become increasingly important in post-weaning categories. Prepared foods...

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The Right Bite: Wellness and Lifestyles

08 April 2020 --- Many of today’s busy consumers are juggling their  careers, families and social lives while striving to maintain healthy lifestyles, both physically and mentally.  Food and diet plays an essential role in this, with innovation increasingly looking to...

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Health and Pleasure Focus for Dairy Top Trends

25 February 2020 --- The influence of  Innova Market Insights Top Ten Trends for 2020 is clearly apparent in the dairy category, which is facing key challenges in remaining viable amid changing consumer tastes. This is particularly apparent because of the, strong...

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Waves of change in soft drinks choice

27 January 2020 --- Over the past 10 to 20 years, the ripples of change in the global soft drinks market have threatened to become tidal waves, with new categories emerging constantly and genuine novelty flooding the shelves. According to a new report from Innova...

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Colors & Flavors – Superheroes of Product Success

19 December 2019 --- The role of colors and flavors is highly significant in the development of successful new products as consumers aim to balance tastiness, clean eating, transparency, and a stronger personalized approach to fit their lifestyles. In the Innova...

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Dairy Alternatives Diversify as the Consumer Base Evolves

17 December 2019 --- ‘The Plant Based Revolution’ is number two of the Top 10 Trends highlighted by Innova Market Insights for 2020 and the dairy alternatives category represents a key battlefront in this consumer-driven revolt. A new report from Innova Market...

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Sugar Reduction Hits the Sweet Spot

12 November 2019 --- Sugar reduction remains a central topic in the media and among consumers and opportunities for reducing sugar intake are taking a number of directions as companies address evolving concerns and demands. Strategies for reducing sugar intake feature...

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European innovators target the ‘chocoisseurs’

15 October 2019 ---There is no arguing that Europeans love their chocolate: on average three-quarters of consumers include chocolate in a typical grocery basket, while per capita consumption rates are among the highest in the world, with annual intakes of 10kg or more...

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Digestive health gains ground in new product development

26 September 2019 --- Gut health is increasingly establishing itself within the food industry. Despite some ongoing issues regarding efficacy and definitions, the science behind gut health continues to encourage the use of fibers, prebiotics and probiotics for...

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Holistic Health Speaks to All Generations

27 August 2019 --- Nutrition that supports both physical and emotional wellbeing is thriving. It can target different generations with more specific holistic approaches to help identify opportunities and optimize innovation. New research from Innova Market Insights...

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It Is All About Me: Nutrition Becomes More and More Personal

25 July 2019 – The idea of ‘personalized nutrition' is currently generating a significant buzz in the food industry, and innovators are seeking new ways to tackle the many and varied demands of the modern consumer. ‘Today’s consumers are more engaged with their food...

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A Question of Balance for Clean and Clear Label

16 July 2019 --- Clean and clear labeling concerns are now well established in the food and beverage industry, having featured as a key and running theme through all Innova Market Insights’ Top Trends forecasts in recent years. More than ten years ago ‘Go Natural’ led...

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Flavor Trends: On a Discovery Mission

3 July 2019 --- The search for something new, different, and exciting is leading flavor developments in food and beverage, supported by an ongoing interest in natural, clean label and healthier options. ‘New Discoveries’ emerges as the leader in Innova Market...

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Millennials Adopt a Fourth Meal Culture

20 June 2019 -- There has been a 14% average annual growth in food and beverage launches with a snacking claim (Global, CAGR 2014- 2018), according to Innova Market Insights. For most consumers, snacking is a part of daily life and always has been. What is changing is...

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Reaching Adventurers: Consumers love to discover new flavors

14 May 2019 --- Two out of three US consumers “love to discover new flavors’, while the same proportion say that ‘going out for dinner inspires their home cooking” (Innova Market Insights consumer survey 2018). Adventurous, daring and re-imagined flavors are emerging...

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The Plant Kingdom Flourishes

13 December 2018-- According to the Innova Market Insights’ 2018 Consumer Lifestyles Survey, 8 in 10 US consumers have changed their own or their family’s diet to try to be healthier, with over 39% of them have increased their consumption of fruit and vegetables in...

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Su Ha
Innova Market Insights
Velperweg 18
6824 BH Arnhem
The Netherlands
 
 
 
 
P: 00 31 26 303 2411
E: su@innovami.com