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Focusing on inulin in 2020

Focusing on inulin in 2020

The functional fibre space is ripe for innovation, particularly as consumers continue to struggle to consume the recommended daily intake of fibre. At present, there is no official recommended daily allowance (RDA) for dietary fibre, however, official guidelines...
The art of the story with products

The art of the story with products

Consumer interest in authenticity and transparency almost demands companies tell a story about their products, which is a main reason why Innova Market Insights ranked storytelling as the No. 1 trend among its top 10 trends for 2020. Survey findings from Innova show...