Coca-Cola joins energy drink movement

Coca-Cola joins energy drink movement

It is widely accepted that energy drink products have moved beyond “trend” status, and have become their own established category of products. Although we have seen concerns arise over the ingredients and levels of caffeine in these products, their sales continue to...
Consumers embrace brands without the branding

Consumers embrace brands without the branding

Growing up in the suburban Midwest in the 1990s, I was familiar with private label or “generic” brands at the grocery store. No place in the grocery store was the difference between “name brands” and private label or “store brands” more apparent than the cereal aisle....