{"id":16692,"date":"2023-06-20T13:58:09","date_gmt":"2023-06-20T11:58:09","guid":{"rendered":"https:\/\/innova.moreawesome.co\/webinars\/webinar-getraenke-innovation\/"},"modified":"2023-06-20T13:58:09","modified_gmt":"2023-06-20T11:58:09","slug":"webinar-getraenke-innovation","status":"publish","type":"webinars","link":"https:\/\/www.innovamarketinsights.com\/de\/webinars\/webinar-getraenke-innovation\/","title":{"rendered":"Schl\u00fcsselfaktoren f\u00fcr die Innovation von Getr\u00e4nken"},"content":{"rendered":"

Webinar auf Abruf: Verbraucher aller Altersgruppen und Lebensstile greifen den ganzen Tag \u00fcber zu Getr\u00e4nken, die zu verschiedenen Anl\u00e4ssen getrunken werden. Vom Interesse an funktionellen Getr\u00e4nken und erfrischenden Variationen bis hin zu einer Vorliebe f\u00fcr nat\u00fcrliche, clean label Optionen: Die spezifischen Bed\u00fcrfnisse und Priorit\u00e4ten der Verbraucher bieten eine F\u00fclle von Chancen f\u00fcr Marken, ihre Zielgruppe zu erreichen.<\/p>\n

Der Geschmack ist nach wie vor der wichtigste Faktor f\u00fcr Wiederholungsk\u00e4ufe, w\u00e4hrend die „Lust am Entdecken“ ein Thema ist, das die Verbraucher weltweit suchen. Botanische und exotische Aromen, limitierte Auflagen und alkoholfreie Alternativen tauchen immer wieder in der Getr\u00e4nkewelt auf und sorgen f\u00fcr Faszination und Premiumisierung.<\/p>\n

Wenn Sie mehr \u00fcber die Chancen der Innovation in diesem Sektor erfahren m\u00f6chten, wenden Sie sich an den Innova-Experten Steven Thomissen, Senior, Marktanalytiker. Er verr\u00e4t, wie Branchenf\u00fchrer mutigere strategische Entscheidungen f\u00fcr ihre Getr\u00e4nkemarke treffen k\u00f6nnen.<\/p>\n

 <\/p>\n

\"Innovation<\/p>\n","protected":false},"excerpt":{"rendered":"

Verbraucher aller Altersgruppen und Lebensstile greifen den ganzen Tag \u00fcber zu Getr\u00e4nken <\/p>\n","protected":false},"featured_media":13849,"template":"","categories":[],"tags":[453,590],"insights360":[1237,330,329,328],"topics":[336,333,335],"f-b-category":[325],"region":[1107],"class_list":["post-16692","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","tag-aromen-de","tag-getranke-de","insights360-consumer-de","insights360-geschmacke","insights360-produkte","insights360-verbraucher","topics-gesundheit-und-ernahrung","topics-nachhaltigkeit","topics-trends-de","f-b-category-getranke","region-global-de"],"acf":[],"yoast_head":"\nWebinar "Die wichtigsten Faktoren f\u00fcr die Innovation von Getr\u00e4nken". Abrufbar unter<\/title>\n<meta name=\"description\" content=\"Die Verbraucher suchen Getr\u00e4nke f\u00fcr bestimmte Anl\u00e4sse, mit Geschmack und zum Entdecken. 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