{"id":16695,"date":"2023-05-11T17:10:10","date_gmt":"2023-05-11T15:10:10","guid":{"rendered":"https:\/\/innova.moreawesome.co\/webinars\/plant-based-unlocking-a-new-narrative\/"},"modified":"2023-05-11T17:10:10","modified_gmt":"2023-05-11T15:10:10","slug":"plant-based-unlocking-a-new-narrative","status":"publish","type":"webinars","link":"https:\/\/www.innovamarketinsights.com\/de\/webinars\/plant-based-unlocking-a-new-narrative\/","title":{"rendered":"Pflanzlich: Ein neues Narrativ entschl\u00fcsseln"},"content":{"rendered":"<p>Webinar auf Abruf: Die Nachfrage der Verbraucher nach &#8222;pflanzlichen&#8220; Produkten ver\u00e4ndert sich: Sie sind nicht mehr nur ein Ersatz f\u00fcr tierische Produkte, sondern entwickeln sich zu einem eigenst\u00e4ndigen Segment, das Marken einen weiten Spielraum f\u00fcr ihre Innovationen bietet. Dies er\u00f6ffnet Chancen, mit einer F\u00fclle von bisher nicht genutzten Inhaltsstoffen und Formaten zu experimentieren und gleichzeitig Spitzentechnologien zu nutzen. Die Verbraucher sind auf der Suche nach kulinarischer Kreativit\u00e4t und weltweiten Geschmacksprofilen, sei es bei zubereiteten Produkten, Mahlzeitenkombinationen oder einfallsreichen Rezeptkombinationen.<\/p>\n<p>Begleiten Sie Innovas Expertin Myrthe de Beukelaar, Sr., Marktanalystin. Sie verr\u00e4t, was in der Welt der pflanzlichen Produkte als N\u00e4chstes ansteht, und bietet anwendbare Insights \u00fcber Verbraucher und M\u00e4rkte, die Marken helfen k\u00f6nnen, die n\u00e4chsten Schritte zu unternehmen und zu wachsen. Dieses Webinar ist ein &#8222;Muss&#8220; f\u00fcr F\u00fchrungskr\u00e4fte im pflanzlichen Sektor!<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-11069 size-full\" src=\"https:\/\/www.innovamarketinsights.com\/wp-content\/uploads\/2023\/07\/webinar-plant-based-jpg.webp\" alt=\"Webinar pflanzlich\" width=\"1586\" height=\"822\" srcset=\"https:\/\/www.innovamarketinsights.com\/wp-content\/uploads\/2023\/07\/webinar-plant-based-jpg.webp 1586w, https:\/\/www.innovamarketinsights.com\/wp-content\/uploads\/2023\/07\/webinar-plant-based-300x155.webp 300w, https:\/\/www.innovamarketinsights.com\/wp-content\/uploads\/2023\/07\/webinar-plant-based-1024x531.webp 1024w, https:\/\/www.innovamarketinsights.com\/wp-content\/uploads\/2023\/07\/webinar-plant-based-768x398.webp 768w, https:\/\/www.innovamarketinsights.com\/wp-content\/uploads\/2023\/07\/webinar-plant-based-1536x796.webp 1536w\" sizes=\"(max-width: 1586px) 100vw, 1586px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Nachfrage der Verbraucher nach &#8222;pflanzlichen&#8220; Produkten ver\u00e4ndert sich: Sie ist nicht mehr nur ein Ersatz f\u00fcr die <\/p>\n","protected":false},"featured_media":13801,"template":"","categories":[],"tags":[512,331],"insights360":[1237,362,329,328],"topics":[334,335],"f-b-category":[324],"region":[1107],"class_list":["post-16695","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","tag-pflanzlich-de","tag-verbraucher","insights360-consumer-de","insights360-inhaltsstoffe","insights360-produkte","insights360-verbraucher","topics-pflanzlich","topics-trends-de","f-b-category-pflanzlich-de","region-global-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Die Nachfrage der Verbraucher nach &quot;pflanzlichen&quot; Produkten \u00e4ndert sich: Sie ist nicht mehr nur eine<\/title>\n<meta name=\"description\" content=\"Pflanzliche Produkte entwickeln sich zu einem eigenst\u00e4ndigen Segment, das den Marken einen weiten Spielraum f\u00fcr ihre Innovationskraft er\u00f6ffnet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innovamarketinsights.com\/de\/webinars\/plant-based-unlocking-a-new-narrative\/\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.innovamarketinsights.com\\\/de\\\/webinars\\\/plant-based-unlocking-a-new-narrative\\\/\",\"url\":\"https:\\\/\\\/www.innovamarketinsights.com\\\/de\\\/webinars\\\/plant-based-unlocking-a-new-narrative\\\/\",\"name\":\"Die Nachfrage der Verbraucher nach \\\"pflanzlichen\\\" Produkten \u00e4ndert sich: Sie ist nicht mehr nur eine\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.innovamarketinsights.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.innovamarketinsights.com\\\/de\\\/webinars\\\/plant-based-unlocking-a-new-narrative\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.innovamarketinsights.com\\\/de\\\/webinars\\\/plant-based-unlocking-a-new-narrative\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.innovamarketinsights.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Capture.png\",\"datePublished\":\"2023-05-11T15:10:10+00:00\",\"description\":\"Pflanzliche Produkte entwickeln sich zu einem eigenst\u00e4ndigen Segment, das den Marken einen weiten Spielraum f\u00fcr ihre Innovationskraft er\u00f6ffnet.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.innovamarketinsights.com\\\/de\\\/webinars\\\/plant-based-unlocking-a-new-narrative\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.innovamarketinsights.com\\\/de\\\/webinars\\\/plant-based-unlocking-a-new-narrative\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.innovamarketinsights.com\\\/de\\\/webinars\\\/plant-based-unlocking-a-new-narrative\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.innovamarketinsights.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Capture.png\",\"contentUrl\":\"https:\\\/\\\/www.innovamarketinsights.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Capture.png\",\"width\":1336,\"height\":863},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.innovamarketinsights.com\\\/de\\\/webinars\\\/plant-based-unlocking-a-new-narrative\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Webinars\",\"item\":\"https:\\\/\\\/www.innovamarketinsights.com\\\/de\\\/webinars\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pflanzlich: Ein neues Narrativ entschl\u00fcsseln\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.innovamarketinsights.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.innovamarketinsights.com\\\/de\\\/\",\"name\":\"Innova Market Insights - Your Insights Partner for Growth\",\"description\":\"Innova combines consumer, category, product, ingredient, flavor and packaging insights. 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