{"id":18723,"date":"2024-03-12T17:06:30","date_gmt":"2024-03-12T16:06:30","guid":{"rendered":"https:\/\/innova.moreawesome.co\/webinars\/how-to-win-big-natural-ingredients-in-the-spotlight\/"},"modified":"2024-05-24T15:14:49","modified_gmt":"2024-05-24T13:14:49","slug":"how-to-win-big-natural-ingredients-in-the-spotlight","status":"publish","type":"webinars","link":"https:\/\/www.innovamarketinsights.com\/de\/webinars\/how-to-win-big-natural-ingredients-in-the-spotlight\/","title":{"rendered":"Wie man gro\u00df gewinnt: Nat\u00fcrliche Inhaltsstoffe im Rampenlicht"},"content":{"rendered":"

Webinar auf Abruf: „Inhaltsstoffe: Im Rampenlicht“ steht an der Spitze der Innova-Liste der wichtigsten Trends bei Lebensmitteln & Getr\u00e4nken im Jahr 2024, und das aus gutem Grund: Unsere Untersuchungen zeigen, dass mehr als 9 von 10 Verbrauchern weltweit zumindest gelegentlich Inhaltsstoffe, die f\u00fcr sie von Interesse sind, auf Produktetiketten \u00fcberpr\u00fcfen.<\/p>\n

Die Gesundheit ist ein besonders wichtiges Thema, wobei zu den neuen „Star“-Inhaltsstoffen pflanzliche Proteine und nat\u00fcrliche pflanzliche Stoffe wie aktive Pilze, Algen und adaptogene Kr\u00e4uter geh\u00f6ren. Die zunehmende Gesundheitskompetenz der Verbraucher f\u00fchrt zu einem wachsenden Bed\u00fcrfnis nach Klarheit \u00fcber Inhaltsstoffe – und bietet Chancen f\u00fcr Marketing, Produktentwicklung und Innovation bei den Inhaltsstoffen. Da die Verbraucher Nat\u00fcrlichkeit zu den wichtigsten Aspekten gesunder Lebensmittel und Getr\u00e4nke z\u00e4hlen, bietet dieses Webinar Marken Inspirationen, wie sie dieses Interesse der Verbraucher f\u00fcr ihre n\u00e4chste erfolgreiche Kampagne nutzen k\u00f6nnen.<\/p>\n

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Unsere Untersuchungen zeigen, dass mehr als 9 von 10 Verbrauchern weltweit zumindest manchmal Inhaltsstoffe auf den Etiketten von Produkten \u00fcberpr\u00fcfen, die sie interessieren.<\/p>\n","protected":false},"featured_media":20072,"template":"","categories":[],"tags":[457,521,585],"insights360":[1237,362,329,328],"topics":[411,336,333,334],"f-b-category":[325,1177,324],"region":[1107],"class_list":["post-18723","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","tag-inhaltsstoffe","tag-inhaltsstoffe-de","tag-webinar-de","insights360-consumer-de","insights360-inhaltsstoffe","insights360-produkte","insights360-verbraucher","topics-eiweis","topics-gesundheit-und-ernahrung","topics-nachhaltigkeit","topics-pflanzlich","f-b-category-getranke","f-b-category-inhaltsstoffe","f-b-category-pflanzlich-de","region-global-de"],"acf":[],"yoast_head":"\nWie man gro\u00df gewinnt: Nat\u00fcrliche Inhaltsstoffe im Rampenlicht<\/title>\n<meta name=\"description\" content=\""Inhaltsstoffe: Im Rampenlicht" steht an der Spitze von Innovas Liste der wichtigsten Trends f\u00fcr Lebensmittel & Getr\u00e4nke im Jahr 2024, und das aus gutem Grund. 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