1995 – Developing software to manage our circulation
Developing software to manage our circulation, we found ourselves in the nascent database space. We set about qualifying the people in our circulation distribution by name, job title and function. Its not an easy task when there was only ‘snail mail’ but we persevered. Working with over 10,000 people in over fifty countries, we got going. It was proof that we were truly international, first and foremost. We were able to prove our success by achieving a BPA Circulation Audit from Business Publication Audits in New York. This was a breakthrough for a European food publisher and we demonstrated our commitment to openness and quality from the beginning. We still have the BPA mark today.