Aduna, UK based specialist in African superfoods, launches organic Hibiscus Superfood Powder made from the nutrient-rich red petals of the Hibiscus sabdariffa flower. The company sources its hibiscus from Egypt and also carries out its added value processing there, generating a sustainable income for rural households. Aduna’s hibiscus powder is promoted as supporting gut health, a healthy glowing skin, reducing tiredness & fatigue and boosting immune health.
Through these mini case studies, we highlight some of the interesting innovations our market analysts are picking up from around the world and draw on our consumer insight and market knowledge to provide a view on their potential for success. Complete and submit the form on the right to request a copy of this case study.