PepsiCo Frutly launch - US

PepsiCo launches Frutly, a functional juice drink with 25% juice content and promoted as a “hydrating juice water” in three flavors: Strawberry Kiwi, Apple Grape and Fruit Punch. Aimed at the middle segment of the Gen Z audience, aka teenagers, the offerings have no added sugar or artificial sweeteners and are enriched with electrolytes and vitamins C and E.

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