Soursop fruit trends internationally

Soursop, also known as graviola, guanábana and many other regional and local names, is the fruit of the Annona muricata tree native to the tropical parts of the Americas. The flavor of its ripe flesh is often described as a mixture of pineapple, mango and strawberry. It is predominantly sweet in taste, accompanied by a distinct tartness. Its leaves are appreciated for various medicinal properties. In its home region, soursop is commonly consumed fresh, made into juice and the leaves used for infusions. It also features as an ingredient/flavor in packaged food products like yogurt, ice cream, confectionery and snacks. And while soursop does have a presence in quite a few Asian markets as well, it remains little known in Europe, North America and Australia.

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