{"id":17078,"date":"2023-01-24T13:15:58","date_gmt":"2023-01-24T12:15:58","guid":{"rendered":"https:\/\/innova.moreawesome.co\/reports\/conveniencia-covid-y-el-consumidor\/"},"modified":"2024-02-20T14:36:27","modified_gmt":"2024-02-20T13:36:27","slug":"conveniencia-covid-y-el-consumidor","status":"publish","type":"reports","link":"https:\/\/www.innovamarketinsights.com\/es\/reportes\/conveniencia-covid-y-el-consumidor\/","title":{"rendered":"Conveniencia, COVID y el consumidor"},"content":{"rendered":" \n

La pandemia de COVID provoc\u00f3 un cambio s\u00edsmico en las acciones, motivaciones y demandas de los consumidores. Era necesario un mayor compromiso digital, un auge de los servicios de entrega a domicilio y una mayor confianza en la cocina, a medida que la cocina casera se convert\u00eda en una actividad social y creativa m\u00e1s amplia. Los confinamientos alteraron la actitud de los consumidores ante la comodidad de los productos de alimentaci\u00f3n y bebidas, y los efectos persistieron cuando la sociedad volvi\u00f3 a abrir sus puertas. <\/p> \n \n

Los analistas de Innova han examinado estos cambios y lo que significan para el sector ahora y en el futuro. Este informe examina las tendencias en el \u00e1mbito de la comida y las bebidas precocinadas, con especial atenci\u00f3n al modo en que la pandemia de COVID-19 modific\u00f3 el comportamiento de los consumidores. En \u00e9l se examina el aumento de la demanda de calidad como valor a\u00f1adido a la comodidad en la cocina casera, la compra y la entrega de alimentos (tanto en la tienda de comestibles como en los servicios de restauraci\u00f3n). Tambi\u00e9n analiza c\u00f3mo la pandemia empuj\u00f3 a muchos consumidores a adoptar m\u00e1s r\u00e1pidamente un estilo de vida digital. Al hacerlo, cambi\u00f3 el consumo de soluciones de comida preparada por parte de los consumidores, tanto durante la pandemia como en el futuro. <\/p> \n \n

Descubra c\u00f3mo COVID modific\u00f3 las creencias, valores y prioridades de los consumidores. Vea cu\u00e1l ha sido el efecto duradero de la pandemia en los comportamientos y c\u00f3mo encaja esto en rutinas m\u00e1s normalizadas y ajetreadas. <\/p> \n \n

P\u00f3ngase en contacto con nosotros a trav\u00e9s del siguiente formulario para acceder al informe completo, o los usuarios de Innova Reportes pueden iniciar sesi\u00f3n en la parte superior de la p\u00e1gina.<\/p> \n","protected":false},"excerpt":{"rendered":"

Descubra c\u00f3mo COVID modific\u00f3 las creencias, valores y prioridades de los consumidores<\/p>\n","protected":false},"featured_media":13520,"template":"","categories":[],"tags":[471,359],"insights360":[300],"topics":[1327],"f-b-category":[],"region":[1117],"class_list":["post-17078","reports","type-reports","status-publish","has-post-thumbnail","hentry","tag-covid-es","tag-informe","insights360-consumidores","topics-consumidores-es","region-global-es"],"acf":[],"yoast_head":"\nLa pandemia de COVID provoc\u00f3 un cambio s\u00edsmico en las acciones de los consumidores<\/title>\n<meta name=\"description\" content=\"Este informe examina las tendencias en el \u00e1mbito de la alimentaci\u00f3n y las bebidas precocinadas, con especial atenci\u00f3n al modo en que la pandemia de COVID-19 modific\u00f3 el comportamiento de los consumidores.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.innovamarketinsights.com\\\/es\\\/reportes\\\/conveniencia-covid-y-el-consumidor\\\/\",\"url\":\"https:\\\/\\\/www.innovamarketinsights.com\\\/es\\\/reportes\\\/conveniencia-covid-y-el-consumidor\\\/\",\"name\":\"La pandemia de COVID provoc\u00f3 un cambio s\u00edsmico en las acciones de los consumidores\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.innovamarketinsights.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.innovamarketinsights.com\\\/es\\\/reportes\\\/conveniencia-covid-y-el-consumidor\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.innovamarketinsights.com\\\/es\\\/reportes\\\/conveniencia-covid-y-el-consumidor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.innovamarketinsights.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/cccfront-1-scaled.webp\",\"datePublished\":\"2023-01-24T12:15:58+00:00\",\"dateModified\":\"2024-02-20T13:36:27+00:00\",\"description\":\"Este informe examina las tendencias en el \u00e1mbito de la alimentaci\u00f3n y las bebidas precocinadas, con especial atenci\u00f3n al modo en que la pandemia de COVID-19 modific\u00f3 el comportamiento de los consumidores.\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.innovamarketinsights.com\\\/es\\\/reportes\\\/conveniencia-covid-y-el-consumidor\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.innovamarketinsights.com\\\/es\\\/reportes\\\/conveniencia-covid-y-el-consumidor\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.innovamarketinsights.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/cccfront-1-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/www.innovamarketinsights.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/cccfront-1-scaled.webp\",\"width\":2560,\"height\":1564},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.innovamarketinsights.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.innovamarketinsights.com\\\/es\\\/\",\"name\":\"Innova Market Insights - Your Insights Partner for Growth\",\"description\":\"Innova combines consumer, category, product, ingredient, flavor and packaging insights. 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