{"id":14915,"date":"2023-08-16T16:27:39","date_gmt":"2023-08-16T14:27:39","guid":{"rendered":"https:\/\/innova.moreawesome.co\/trends\/consumidor-consciente\/"},"modified":"2024-12-06T13:36:45","modified_gmt":"2024-12-06T12:36:45","slug":"consumidor-consciente","status":"publish","type":"trends","link":"https:\/\/www.innovamarketinsights.com\/es\/tendencias\/consumidor-consciente\/","title":{"rendered":"Consumidor consciente: equilibrio entre planeta y bolsillo"},"content":{"rendered":"<p>La salud del planeta fue el principal motivo de preocupaci\u00f3n entre los consumidores en 2022, y el calor y las condiciones meteorol\u00f3gicas extremas registradas en muchos pa\u00edses hicieron que el problema del cambio clim\u00e1tico se sintiera m\u00e1s inmediato y real.<\/p>\n<p>Los estudios de Innova apuntan a una mayor concienciaci\u00f3n de los consumidores en torno a cuestiones sociales, medioambientales y \u00e9ticas en general. Los consumidores preocupados por su salud son los m\u00e1s propensos a tomar medidas para mejorar el medio ambiente, especialmente los de edades comprendidas entre 25 y 44 a\u00f1os y con mayores ingresos.<\/p>\n<p><a href=\"\/es\/tendencias\/global-consumer-trends-2024\/\" target=\"_blank\" rel=\"noopener\">Los consumidores<\/a> valoran los productos frescos, locales y respetuosos con el medio ambiente. En los dos \u00faltimos a\u00f1os hemos observado un mayor inter\u00e9s por lo local y la autosuficiencia.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-21737 size-full\" src=\"https:\/\/www.innovamarketinsights.com\/wp-content\/uploads\/2023\/08\/estendenciasconsumidor-consciente.png\" alt=\"estendenciasconsumidor-consciente\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.innovamarketinsights.com\/wp-content\/uploads\/2023\/08\/estendenciasconsumidor-consciente.png 1200w, https:\/\/www.innovamarketinsights.com\/wp-content\/uploads\/2023\/08\/estendenciasconsumidor-consciente-300x157.png 300w, https:\/\/www.innovamarketinsights.com\/wp-content\/uploads\/2023\/08\/estendenciasconsumidor-consciente-1024x536.png 1024w, https:\/\/www.innovamarketinsights.com\/wp-content\/uploads\/2023\/08\/estendenciasconsumidor-consciente-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Seguimos observando indicios de que los consumidores asumen un mayor control personal sobre su impacto en el medio ambiente. Las acciones que pueden ahorrar dinero o no cuestan m\u00e1s son populares, especialmente entre los consumidores que han experimentado un empeoramiento de su situaci\u00f3n financiera.<\/p>\n<p>La crisis del coste de la vida podr\u00eda impulsar a\u00fan m\u00e1s la acci\u00f3n de los consumidores en \u00e1mbitos como la reducci\u00f3n del desperdicio de alimentos y el reciclado\/reciclado, y como resultado podr\u00edamos ver surgir un consumidor m\u00e1s consciente de los recursos.<\/p>\n<p>El informe Tendencias del Consumidor 2023 de Innova ofrece una visi\u00f3n en profundidad de las tendencias clave que determinan las demandas y el comportamiento de los consumidores. Tambi\u00e9n examina c\u00f3mo est\u00e1n respondiendo las marcas y destaca los temas de Innovaci\u00f3n. P\u00f3ngase en contacto con nosotros para obtener m\u00e1s informaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La salud del planeta fue el principal motivo de preocupaci\u00f3n entre los consumidores en 2022, y el calor y las condiciones meteorol\u00f3gicas extremas registradas en muchos pa\u00edses hicieron que el problema del cambio clim\u00e1tico se sintiera m\u00e1s inmediato y real. Los estudios de Innova apuntan a una mayor concienciaci\u00f3n de los consumidores en torno a [&hellip;]<\/p>\n","protected":false},"featured_media":14150,"template":"","tags":[348,359],"insights360":[300],"topics":[594,1327,350,314],"f-b-category":[856],"region":[1117],"class_list":["post-14915","trends","type-trends","status-publish","has-post-thumbnail","hentry","tag-consumidores","tag-informe","insights360-consumidores","topics-consumidores","topics-consumidores-es","topics-sostenibilidad","topics-tendencias","f-b-category-consumidores","region-global-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Consumidor consciente - Equilibrio entre planeta y bolsillo.<\/title>\n<meta name=\"description\" content=\"Los consumidores valoran los productos frescos, locales y respetuosos con el medio ambiente. 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