{"id":14917,"date":"2023-08-16T16:33:19","date_gmt":"2023-08-16T14:33:19","guid":{"rendered":"https:\/\/innova.moreawesome.co\/trends\/tendencias-de-consumo-2023\/"},"modified":"2024-12-06T13:35:59","modified_gmt":"2024-12-06T12:35:59","slug":"tendencias-de-consumo-2023","status":"publish","type":"trends","link":"https:\/\/www.innovamarketinsights.com\/es\/tendencias\/tendencias-de-consumo-2023\/","title":{"rendered":"Placeres sencillos &#8211; Oportunidades en alimentos de Capricho y Recompensa."},"content":{"rendered":"<p>A la hora de darse un capricho y recompensarse, el 61% de los consumidores de todo el mundo afirman elegir \u00abmomentos cotidianos de felicidad que puedo experimentar\u00bb, seguidos de cerca por \u00abpeque\u00f1os caprichos cotidianos que puedo consumir\u00bb.<\/p>\n<p>Este fuerte aprecio por los placeres y las experiencias cotidianas m\u00e1s sencillas se da en todos los grupos de edad y presenta oportunidades de innovaci\u00f3n para las marcas de Alimentos y Bebidas, as\u00ed como para las de Belleza y Cuidado Personal.<\/p>\n<p>Los estudios de Innova demuestran que los grupos con mayores ingresos tienden a preferir los momentos de felicidad a los peque\u00f1os caprichos cotidianos, mientras que los grupos con menores ingresos prefieren lo contrario.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-21682 size-full\" src=\"https:\/\/www.innovamarketinsights.com\/wp-content\/uploads\/2023\/08\/estendenciastendencias-de-consumo-2023-1.png\" alt=\"estendenciastendencias-de-consumo-2023\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.innovamarketinsights.com\/wp-content\/uploads\/2023\/08\/estendenciastendencias-de-consumo-2023-1.png 1200w, https:\/\/www.innovamarketinsights.com\/wp-content\/uploads\/2023\/08\/estendenciastendencias-de-consumo-2023-1-300x157.png 300w, https:\/\/www.innovamarketinsights.com\/wp-content\/uploads\/2023\/08\/estendenciastendencias-de-consumo-2023-1-1024x536.png 1024w, https:\/\/www.innovamarketinsights.com\/wp-content\/uploads\/2023\/08\/estendenciastendencias-de-consumo-2023-1-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>A la hora de aprovechar esta oportunidad, tambi\u00e9n hay que tener en cuenta importantes diferencias entre pa\u00edses. Los consumidores de <a href=\"\/es\/tendencias\/tendencias-alimentarias-en-francia\/\" target=\"_blank\" rel=\"noopener\">Francia<\/a>, <a href=\"\/es\/tendencias\/consumidores-tendencias-alimentarias\/\" target=\"_blank\" rel=\"noopener\">China<\/a>, India e <a href=\"\/es\/tendencias\/tendencias-alimentarias-en-indonesia\/\" target=\"_blank\" rel=\"noopener\">Indonesia<\/a> prefieren vivir momentos de felicidad a consumir caprichos cotidianos. Potenciar el estado de \u00e1nimo, impulsar las conexiones emocionales y crear momentos para recordar son formas potenciales de desbloquear las oportunidades entre estos consumidores.<\/p>\n<p>Por el contrario, <a href=\"\/es\/tendencias\/tendencias-alimentarias-en-alemania\/\" target=\"_blank\" rel=\"noopener\">los consumidores alemanes<\/a> prefieren consumir caprichos cotidianos, por lo que es probable que se sientan m\u00e1s comprometidos con la experiencia de consumo en s\u00ed misma, en contraposici\u00f3n a lo que necesitan de un capricho. Los atributos sensoriales, como la textura y los sabores, as\u00ed como los ingredientes y el envase, desempe\u00f1ar\u00e1n un papel importante.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A la hora de darse un capricho y recompensarse, el 61% de los consumidores de todo el mundo afirman elegir \u00abmomentos cotidianos de felicidad que puedo experimentar\u00bb, seguidos de cerca por \u00abpeque\u00f1os caprichos cotidianos que puedo consumir\u00bb. Este fuerte aprecio por los placeres y las experiencias cotidianas m\u00e1s sencillas se da en todos los grupos [&hellip;]<\/p>\n","protected":false},"featured_media":14114,"template":"","tags":[348,359],"insights360":[300,302,301],"topics":[351,594,1327,314],"f-b-category":[310],"region":[1117],"class_list":["post-14917","trends","type-trends","status-publish","has-post-thumbnail","hentry","tag-consumidores","tag-informe","insights360-consumidores","insights360-ingredientes","insights360-sabores","topics-aperitivos-y-caprichos","topics-consumidores","topics-consumidores-es","topics-tendencias","f-b-category-aperitivos","region-global-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Placeres sencillos - Oportunidades en alimentos de Capricho y Recompensa. 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