{"id":15070,"date":"2023-01-24T15:22:44","date_gmt":"2023-01-24T14:22:44","guid":{"rendered":"https:\/\/innova.moreawesome.co\/trends\/gran-impacto-de-los-pequenos-chuches\/"},"modified":"2024-01-03T21:12:34","modified_gmt":"2024-01-03T20:12:34","slug":"gran-impacto-de-los-pequenos-chuches","status":"publish","type":"trends","link":"https:\/\/www.innovamarketinsights.com\/es\/tendencias\/gran-impacto-de-los-pequenos-chuches\/","title":{"rendered":"Gran impacto de los peque\u00f1os dulces"},"content":{"rendered":"&#13;\n<p>Tras las restricciones provocadas por la pandemia, en las que las golosinas eran tan importantes, muchos <a href=\"https:\/\/www.innovamarketinsights.com\/es\/tendencias\/tendencias-del-consumidor-2023-la-busqueda-de-opciones-mas-sanas\/\">consumidores<\/a> a\u00fan desean darse alg\u00fan capricho. En el contexto de las presiones econ\u00f3micas mundiales, el tama\u00f1o, la frecuencia y la naturaleza de estos caprichos pueden cambiar pero, para muchos, esas grandes preocupaciones hacen que los peque\u00f1os placeres sean a\u00fan m\u00e1s vitales. <\/p>&#13;\n&#13;\n<p>La realidad macroecon\u00f3mica influye directamente en las tendencias de la confiter\u00eda. Como se destaca en \u00abGasto de Liberaci\u00f3n\u00bb -la tendencia n\u00famero 8 del Top Ten de Innova para 2023-, los peque\u00f1os caprichos tienen un mayor efecto cuando el gasto en lujo se ve sometido a presi\u00f3n. La Encuesta de Tendencias Innova para 2023 revel\u00f3 que la salud financiera individual no es necesariamente un factor decisivo a la hora de comprar por impulso, especialmente en productos con perfiles de sabores innovadores. La gente quiere probar algo nuevo, tanto si se cree econ\u00f3micamente con menos recursos como si no. Para las marcas de confiter\u00eda, esto abre oportunidades de utilizar sabores favoritos m\u00e1s asociados a otras categor\u00edas, experimentar con mezclas de productos o crear expectaci\u00f3n en torno a variedades de edici\u00f3n limitada. <\/p>&#13;\n&#13;\n<h2>Good for all<\/h2>&#13;\n&#13;\n<p>Aprovechar las preferencias diet\u00e9ticas y las tendencias sanitarias tambi\u00e9n puede suscitar inter\u00e9s. Los productos veganos y a base de plantas son cada vez m\u00e1s demandados en la categor\u00eda de confiter\u00eda. En la actualidad, varias empresas han introducido barritas de chocolate no l\u00e1cteas elaboradas con ingredientes como la avena. Otros productos de confiter\u00eda a base de plantas atraen a quienes buscan sabores frutales. Mientras tanto, la preocupaci\u00f3n por la salud sigue siendo un factor importante, acentuado como consecuencia de la pandemia. El an\u00e1lisis de Innova ha detectado un n\u00famero creciente de productos de confiter\u00eda que promocionan cantidades reducidas de az\u00facar a\u00f1adido. <\/p>&#13;\n&#13;\n<p>Algunas marcas han intentado a\u00f1adir experiencias adicionales al placer b\u00e1sico de comer caramelos, como kits personalizables. Igualmente, las formas y envases divertidos pueden elevar el nivel de indulgencia. Tambi\u00e9n hay margen para ampliar la posibilidad de compartir las golosinas, especialmente con el bienvenido regreso de la socializaci\u00f3n. Y la preocupaci\u00f3n por el medio ambiente sigue siendo un tema importante para algunos consumidores. Los <a href=\"https:\/\/www.innovamarketinsights.com\/es\/insights\/productos-insights\/\" rel=\"noreferrer noopener\">productos<\/a> que pueden demostrar que son beneficiosos para las personas y el planeta en general pueden destacar entre la multitud, haciendo que la buena sensaci\u00f3n asociada a la confiter\u00eda se extienda m\u00e1s y durante m\u00e1s tiempo.<\/p>&#13;\n","protected":false},"excerpt":{"rendered":"<p>Como se destaca en \u00abGasto de Liberaci\u00f3n\u00bb -la tendencia n\u00famero 8 de Innova para 2023-, los peque\u00f1os caprichos<\/p>\n","protected":false},"featured_media":13580,"template":"","tags":[775,439],"insights360":[300,302,301],"topics":[313,351,315,314],"f-b-category":[309,310,307],"region":[1117],"class_list":["post-15070","trends","type-trends","status-publish","has-post-thumbnail","hentry","tag-confectionery-es","tag-confiteria-es","insights360-consumidores","insights360-ingredientes","insights360-sabores","topics-a-base-de-plantas","topics-aperitivos-y-caprichos","topics-salud-y-nutricion","topics-tendencias","f-b-category-a-base-de-plantas","f-b-category-aperitivos","f-b-category-confiteria","region-global-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gran impacto de las peque\u00f1as golosinas. 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