{"id":52163,"date":"2025-07-08T07:40:07","date_gmt":"2025-07-08T05:40:07","guid":{"rendered":"https:\/\/www.innovamarketinsights.com\/webinars\/webinar-insights-in-action-jobs-to-be-done\/"},"modified":"2025-07-08T07:40:07","modified_gmt":"2025-07-08T05:40:07","slug":"webinar-insights-in-action-jobs-to-be-done","status":"publish","type":"webinars","link":"https:\/\/www.innovamarketinsights.com\/es\/webinars\/webinar-insights-in-action-jobs-to-be-done\/","title":{"rendered":"Insights en acci\u00f3n – Tareas pendientes"},"content":{"rendered":"

Webinar On Demand – En el competitivo mercado actual, entender<\/span>por qu\u00e9<\/span><\/i>los consumidores eligen es m\u00e1s importante que<\/span>qu\u00e9<\/span><\/i>que elijan. \u00bfY si tu producto no s\u00f3lo se compra, sino que se contrata para resolver un problema en la vida de tu consumidor? <\/span> <\/span><\/p>\n

Compartimos Insights a trav\u00e9s de estudios de casos empresariales reales con l\u00edderes de CPG. Descubre c\u00f3mo el marco Jobs to Be Done (JTBD) de Innova descubre qu\u00e9 impulsa la elecci\u00f3n de alimentos y ayuda a dar forma a las estrategias de producto, marca y cartera. <\/span> <\/span><\/p>\n

\u00danete a Annie Rehncrona, Directora de Categor\u00eda Global de Lantmannen, y a Francesco Manzi, Consultor de Insights del Consumidor de Innova, en nuestro primer seminario web de Consultor\u00eda. Una exploraci\u00f3n pr\u00e1ctica de c\u00f3mo JTBD transforma los Insights en Innovaci\u00f3n y por qu\u00e9 ha llegado el momento de dejar de adivinar y empezar a crear soluciones que satisfagan realmente las necesidades de los consumidores. <\/span> <\/span><\/p>\n

\"Banners<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfY si tu producto no s\u00f3lo se compra, sino que se contrata para resolver un problema en la vida de tu consumidor? <\/p>\n","protected":false},"featured_media":50973,"template":"","categories":[],"tags":[1341],"insights360":[300,304],"topics":[1327],"f-b-category":[],"region":[1117],"class_list":["post-52163","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","tag-webinar-de-consultoria","insights360-consumidores","insights360-productos","topics-consumidores-es","region-global-es"],"acf":[],"yoast_head":"\nWebinar Insights en acci\u00f3n - Trabajos por hacer. 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