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From the industry-defining global insights of Innova’s annual Top Ten Trends to what’s shaping individual categories and ingredients. Benefit from proven forecasting based on robust data and an Insights 360 approach for fully rounded analysis.
From macro to granular
Global megatrends
Major global forces impacting consumers and industry
Consumer trends
Macro themes representing changing lifestyles, attitudes and behavior
Food & Beverage trends
Key trends that are developing across and within categories
Ingredients, flavor & packaging trends
Granular level movements tracked via new product launches
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From flavors to packaging, category trends to consumer behavior. Stay ahead of the most significant trends. Discover what’s new and emerging and the future implications for the sector.
Explore all our trends
- Snack
Global Salty Snack Trends and Innovation
See how Innova’s global salty snack trends and innovation research provides insight into the future of the category ...
- Coffee
Coffee Trends: Global Market Overview
See how Innova’s insights into coffee trends provides key information to anticipate where the category is going next ...
- Consumer
Consumer Behavior Trends
See how current trends influence perceptions and consumer behavior towards global sustainability and ethics ...
Global Sustainability Trends
Explore how Innova’s market research reveals the latest trends in sustainability ...
- Plant-Based
- Top 10 Trends
Plant-Based Trends: #4 Top Trends for 2024
Explore Trend #4 in Innova’s Top Ten Trends of 2024, Plant Based: The Rise of Applied Offerings ...
- Consumer
Consumer Convenience Eating Trends
See how the latest global consumer trends influence convenience eating ...
- Bakery
Bakery Trends 2024: Global Market Overview
See how Innova’s Top Ten Trends for 2024 impact the bakery market ...
- Beverages
The Zero-Proof Cocktails Revolution in the US
Check out the current trends and movements surrounding the Zero-Proof cocktail revolution ...
- Consumer
Consumer Trends in the US and Canada
Explore the latest consumer trends in the US and Canada, including sustainability and cost concerns ...
- new Product Development
- NPD
New Product Development in Food and Beverages
Check out the global trends in seasonal and limited-edition new product development ...
- Baby food
Baby Food Trends: Global Market Overview
Explore the latest baby food trends, including ingredient and new product innovation ...
- Nurturing Nature
- trends
Nurturing Nature Global: Top 10 Trends 2024
Understanding the rising importance of nature protection in the food and beverage sector ...
- Tea
Tea Trends: Consumer Insights and Preferences
Explore the latest tea trends, including consumer insights and health & wellness trends ...
- Dairy
- Dairy Alternatives
- Non-Dairy
Dairy & Dairy Alternatives Top Trends Impact
Explore the latest dairy and dairy alternatives trends, including consumer insights and purchase drivers ...
- Baby food
- Infant Feeding
Infant Feeding Trends for Healthy Infants
Explore the latest infant feeding trends, including key ingredients and leading companies in the global baby food market ...
- Plant-Based
- Plant-Based Milk
- Protein
Protein Trends in Plant-Based Meat and Milk
Explore the latest plant-based meat and milk protein trends, including consumer insights and popular claims ...
- Consumer
- Flavor
Consumer Trends for Global Flavor Adventure
Explore the latest flavor trends, including new flavor combinations and crossovers ...
- confectionery
- Gum
- Sugar
Sugar Confectionery and Gum Trends in US
Explore the latest sugar confectionery and gum trends, including consumer drivers and the impact of macro trends ...
- confectionery
- Gum
- Sugar
Global Trends in Sugar Confectionery & Gum
Explore the latest sugar confectionery and gum trends, including consumer drivers and the impact of macro trends ...
- Health
- Nutrition
Global Approaches to Health
Explore the latest global approaches to health, including social and physical wellbeing ...
- Dairy
- Flavor
- Non-Dairy
Global Flavor Trends in Dairy and Dairy
Explore the latest global flavor trends in dairy & non-dairy, from milk and milk drinks to spoonable and drink yogurts ...
- Meat
- plant based
Global Meat Reduction
Explore the latest meat reduction, including consumer insights and NPD in plant-based meat ...
- Consumer
- Snacking
- Snacks
Consumer Snacking Trends
Explore the latest consumer snacking trends, including purchase drivers and new product development ...
- Alcohol
- Alcohol-Free
- Beverage
Alcohol & Alcohol-Free Beverage Alternatives
Explore the latest alcohol and alcohol-free beverage alternatives trends, Including consumer insights and the impact of global trends ...
- Flavor
- Webinar
Top Flavor Trends for 2024
We are excited to announce Innova’s first webinar of the year, covering a hot topic with cross-industry relevance: the flavor trends of 2024 ...
- Postbiotics
- Prebiotics
- Probiotics
Prebiotics, Probiotics and Postbiotics
Explore the latest trends in prebiotics, probiotics and postbiotics, including consumer beliefs, behaviors and purchase drivers ...
- Botanical
- Flavor
- ingredients
Future of Flavor Through Natural Ingredients
Explore the latest trends for botanical ingredients and flavors ...
- Flavor
- Sports Nutrition
Global Flavor Trends in Sports Nutrition
Explore the latest global flavor trends in sports nutrition, including sports powders, RTD products and nutrition bars ...
- Consumer
- Dairy
- Meat
- Plant
Consumer Trends for Plant-Based Dairy & Meat
Discover the latest consumer insights for plant-based dairy and meat, including consumer research and future horizons for plant-based ...
- Top 10 Trends
- Top Ten Trends
Top 10 Trends for 2024
Innova Identifies Pathways for the Global Food and Beverage Market ...
- Pet Food
Pet Food Trends
Explore the latest pet food trends including consumer insights and functional health messaging ...
- Supplements
Weight Loss Supplements
Explore the latest weight loss supplements trends, including consumer insights and personalized nutrition for weight loss strategies ...
- Clean Label
Global Trends in Clean Label Products
Explore the latest clean label trends, including certified clean labels and NPD trends ...
- Flavor
Flavor Trends in Children’s Food and Beverage
Explore the latest flavor trends in children’s food and beverages, including confectionery and bakery trends ...
- Meat Substitutes
Plant-Based Alternatives in the Meat Substitu
Explore the latest meat substitutes market trends, including consumer demand and plant-based alternatives trends ...
- Gut Health
- Nutrition
Latest Nutrition Trends
Explore the latest nutrition trends, including impact of consumer trends on gut health and the relationship of prebiotics to gut health issues ...
- Dairy
- Non-Dairy
- yogurt
Yogurt Trends Call for Action
Explore the latest yogurt trends, including consumption drivers and flavor trends in the yogurt category ...
- Breakfast
- US
US Breakfast Market
Explore the latest trends in breakfast market, including affordable nutrition and consumer trends in quick breakfast claims ...
- Consumer
Global Consumer Trends
Explore the latest consumer trends, including home-centric living and combining health goals with pleasure ...
- plant based
- Protein
Animal Protein vs Plant Protein in the US
Explore the latest animal protein vs plant protein trends, including consumer insights and specific protein ingredients ...
- Flavor
Global Flavor Trends 2024
Explore the latest global flavor trends, including vintage vibes and modern bites ...
- Dairy
- Ice Cream
Global Dairy Market
Explore the latest global dairy trends, including the majority of consumers indulging in desserts and ice cream ...
- Snacks
Global Snacks Market
Explore the latest snack trends, including what consumers are eating to lead healthier lives ...
- Farming
Farming The Future
Explore the future of farming, including consumer interests and indoor innovation ...
- Specialized Nutrition
Specialized Nutrition for Holistic Health
Explore the latest trends in specialized nutrition, including holistic wellness and support for health claims ...
- Consumer Trends
Global Consumer Trends
Explore the latest consumer trends, including home-centric living and combining health goals and pleasure ...
- Soft drinks
Soft Drinks Trends
Explore the latest soft drink trends, including ingredient and flavor insights ...
- Functional Beverage
Functional Beverage Market
Explore the latest trends in functional beverages, including consumers' claims about investing in their health ...
- Sports Nutrition
Global Sports Nutrition
Explore the latest sport nutrition trends, including consumption and impact on consumers ...
- Clean Label
Clean Label Trends
Explore the latest clean label trends, including consumer opinions, what's next in clean label ...
Trusted CPG intelligence
Innova’s wide-ranging, annual global surveys reveal the views and realities driving consumer choices. The Innova Database drills into the exact detail underpinning innovation. Our expert analysts and in-country researchers keep pace with the influences and challenges shaping industry actions. Combined, this makes for the most layered and trusted CPG trends intelligence.
Webinar
How to Win Big: Natural Ingredients in the Spotlight
3PM CEST, Apr 11
