Privacy statement

Privacy Statement

At Innova Market Insights we are committed to protecting your privacy by providing a safe and secure online environment. Our Privacy Statement is in line with the data protection laws that came into effect on 25 May 2018.
As we are frequently handling your sensitive data, our goal is to make our Privacy Statement as transparent and easy to understand as possible, regarding what pieces of information we collect, how it’s used and stored, and what your rights are when it comes to your personal data. We ask that you take this opportunity to review our Privacy Statement. We’re taking the opportunity here to ensure our customers are as informed when it comes to the treatment of their data.

This Privacy Statement outlines the privacy practices of Innova Market Insights B.V. (“Innova Market Insights”, “the Company”, “we”, “our”, or “us”). Our Privacy Statement applies to any and all platforms and websites owned by Innova Market Insights. It explains how we may use your personal information and provides an overview of how we protect your privacy during interaction with us.

Table of Contents

1. Collection of Personal Data
2. Use of Personal Data
3. Recruitment Activities
4. Marketing Partners and Other Vendors
5. Data Retention
6. International Use of Websites
7. Cookies
8. Your Personal Data Information Rights
9. Third-Party Links and Uses
10. Application of this Privacy Statement
11. Company Contact Information

1. Collection of Personal Data

We collect your information in two ways: (1) directly: including personal information, such as, name and email address provided to us by you when you subscribe to our services: webinars, mailing and guest registration on our website, scanning your badge at exhibitions, handing out your business card and (2) indirectly: as in when you visit our website, some technical details will automatically be supplied to our computers via your device, such as the IP address, the operating system and the internet browser used.
The personal information collected (1) directly from you may contain the following details:

  • Email
  • Date of contact
  • Company
  • Job title
  • Location
  • Name
  • Professional interests
  • Company industry

2. Use of Personal Data

We use the collected data in the following ways:

  • To provide you with our services: newsletters, trend mailings, technical papers, webinars, info graphics, press releases, pre- and post-show announcements
  • To carry out sales activities, such as cold calls, follow up leads, sales agreements and assignments, involving the Innova platforms.”
  • To generate traffic insights in order to understand how users interact with our platform and how we can improve our services.
  • To create statistics about the use of our services.
  • To further protect our products and services against misuse.
  • To ensure complicity with all the statutory obligations that apply to us.
  • To save your settings and preferences in order to prevent you from having to re-enter this information.
  • To contact you, e.g. follow up on meeting you at our exhibitions and providing you with additional information on our services.

Processing your personal data in any other way will only occur if you have given us your unambiguous permission for such additional processing.

3. Recruitment Activities

We process personal data of job applicants, in any case including contact details, (personal data from the applicant’s) resume and motivation letter, to be able to assess the applications and communicate with applicants about the ongoing procedure and other interesting positions. An assessment might be part of the application process. In that case, also the results of the assessment will be processed.
We will only share your data with other companies, like assessment companies, in accordance with the goals of the processing of that data.

4. Marketing Partners and Other Vendors

We may share your information to affiliated companies or third parties, including but not limited to vendors that provide us with the technology to deploy our services. For these cases, we will notify you specifically about this in advance and we will inform you about the receiving party’s Privacy Statement where applicable.

5. Data Retention

Unless we receive a deletion request, we will retain your information. We do not keep your personal details for any longer than is necessary for the purpose for which you submitted them.

6. International Use of Websites

Our website is managed in part on servers located within the Netherlands, but can be accessed online globally. The EU laws for privacy and protection (GDPR) will be upheld where applicable, and we ensure your personal details are protected by our Privacy Statement beyond the boundaries of the EU.

7. Cookies

Cookies are unique identifiers that store information about your visit to our websites. A cookie is a small file of information that may report, for example, how you entered our website, how you navigated through the site, the amount of time spent on any given web page, and what information was of interest to you. We use cookies for tracking purposes and sale optimization. The user characteristics are explained in detail throughout this Privacy Statement.
Most web browsers offer tools/preferences to make website visits anonymous. However, if your browser does not accept cookies from our websites, you may not be able to access, view, or utilize all features of the websites.
Our websites use Google Analytics, a web analysis service offered by Google Inc. (‘Google’ TM). Google Analytics uses ‘cookies’ to help websites analyze how users are using their sites. The information generated by the cookie, regarding your use of the websites (including your IP address), is transferred to Google and stored on the servers located in the United States.
Google uses this information to keep track of how you use the websites, to generate reports on website activity for the website operators, and to offer other services relating to website activity and internet use.
Google may pass this information on to third parties if it is legally required to do so or if third parties process the information on behalf of Google. Google will not link your IP address to any other information in its possession relating to you.
You can refuse the use of cookies via your browser’s settings or options. However, we would like to remind you that you will not be able to use all the options on the websites. If you don’t want Google Analytics to keep track of your website visit, you can simply download a tool via: Google Analytics Opt-out Browser Add-on which will block Google Analytics. By using our websites, you consent to the processing of the information by Google, in the manner and for the purposes described here.

8. Our personal data information rights

At all times, Innova Market Insights will comply with the following rights regarding your personal data:

  • Right to rectification – you can ask that your information be updated or corrected
  • Right to be forgotten – you can ask that your information be permanently deleted
  • Right of portability – you can ask to have your information transferred to another organization
  • Right to object – you may seek to prohibit certain uses of your personal data
  • Right of access – you have the right to know what personal data has been collected about you and how it’s being used.

For any of the above requests regarding your personal details, you can contact our Data Controller at

9. Third-Party Links and Uses

We may share your information with law enforcement officials or governmental agencies: (1) in response to their request; (2) when permitted or required by law; or (3) to establish our compliance with applicable laws, rules, regulations, or guidelines.
Our websites may offer links to other websites. Other websites have their own terms of use and privacy and security policies. If you choose to visit one of these sites, you should review the policies that govern that particular site.

10. Application of this Privacy Statement

This Privacy Statement applies to all information collected by or submitted to Innova Market Insights. Other affiliated entities may obtain information independently from transactions and experiences with you or from other sources. This Privacy Statement does not pertain to that information.

11. Company Contact Information

Any other questions you might have about our Privacy Statement or our collection of your personal data, please contact our Data Controller at Innova Market Insights, Velperweg 18, 6824 BH, Arnhem, The Netherlands. Alternatively, you may send an email to or call us on +31 26 319 2000.
This Privacy Statement may be updated at the Company’s discretion and the date of the most recent revision will be published on the top of the Privacy Statement web page.

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