This report discusses Innova’s #3 trend for 2023: Generational Push, using analysis of consumer data and launch trends to demonstrate how different generations are helping to create trends. The young are seen as particularly influential at present, with more than half of ‘digitally native’ Gen Z and Millennial consumers believing that their voice is being heard more through social media.
Gain insight into the latest product launch data regarding claims, flavors, top companies and more. Use consumer-related statistics to identify trends and market opportunities. Understand what is driving consumers, by following demographics and lifestyles. Add reliable future predictions to your business plans and goals.