1994 – The Pioneer years – a picture tells a thousand words

Wireless can now be found almost everywhere and the camera phone is almost ubiquitous. It was not like that as recently as 1994 when there was a real need for quality images of new consumer products. One of our first endeavors was to employ the large format Hasselblad camera to create revealing images of new products. Big color images were considered ground breaking and the feature was an instant success.