Innova research reveals that 1 in 2 consumers globally agreed that cost and value for money have become more important to them. Rating health (41%) as the most important driver of product development, with affordability (30%) in second place, consumers are demanding nutritional solutions that also fit strained budgets. The challenge and opportunity for the food industry lies in how to provide affordable nutrition.
For the first webinar of 2023, Innova Global Insights Director Lu Ann Williams invites Kamel Chida, Advisor to VC Nucleus Capital and the Bill & Melinda Gates Foundation, to discuss the growth opportunities for food and beverage businesses. Discover what consumers say about their health and nutritional needs, and how companies can fill this demand at the right price point.