Read the full report Innova’s Decoding Gen Z: Unveiling Global Insights into their Lifestyles and Attitudes
Gen Z consumers differ significantly from Millennial and Boomer consumers regarding their actions and attitudes towards practicing a healthy lifestyle and global issues such as sustainability. They are more likely to use technology to benefit their lifestyles. They also show above-average interest in mental and physical health, placing an emphasis on looking and feeling good.
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