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What’s buzzing online when it comes to women’s health? A new report by Innova shows that online discussions center on energy & stamina (38%) and pregnancy & breastfeeding (27%). When it comes to top claims in women’s specialty supplements, however, strongest growth is seen in energy & stamina, as well as hormone balance, claims in new product launches. The report “Innovating for women’s wellness: The global evolving landscape” is now available to Innova’s customers. Learn more about Innova’s reports by clicking below.
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From flavors to packaging, category trends to consumer behavior. We drill down into inspiring and intriguing cases to reveal what’s happening, why, and the implications for the sector.
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- Retail
Report Food Retail Industry
The food retail market, a mature sector in most large economies, is shaped by income levels and population trends ...
Report Global Organic Food Market Trends
This report examines global market trends, consumer preferences, and includes an analysis of social media chats ...
- Sauces and Seasonings
Global Sauces and Seasonings Market Trends
This report highlights key trends shaping the global sauces and seasonings market, from macro-level influences through to category and product-level ...
- Asia Pacific
- Dairy
- Milk
Milk Industry Market Trends in Asia Pacific
This report analyzes the milk drinks cluster in Asia Pacific ...
- Plant protein
- Protein
Report Global Protein Market Trends
This report looks at innovation in protein ingredients ...
- Asia Pacific
- Plant protein
Plant Protein Industry Trends in Asia Pacific
This report looks at the growing range of plant protein ingredients and their use in key categories in APAC countries ...
- Dairy
- non-dairy yogurt
Report Yogurt Trends in the US and Canada
This report analyzes the dairy & non-dairy yogurt cluster in the US & Canada ...
- Plant protein
- Protein
Report Protein Market Trends in Europe
This report looks at innovation in protein ingredients in Europe, including their use in key categories and growth patterns in recent years ...
- Specialized Nutrition
Report Clinical Nutrition Market Trends
This report examines the market trends and product innovations within the clinical nutrition section ...
Report Global Snacks Bars Industry Trends
This report focuses on the global market for snack bars ...
- Consumer
Consumer Trends 2025 in the US
Welcome to Innova’s Consumer Trends 2025 – US edition ...
- Sweet Baked Goods
Report Sweet Baked Goods in the US
This report highlights key trends shaping the sweet baked goods market in the US ...
- Sauces and Seasonings
- UK
Report Sauces and Seasonings Industry Trends
This report highlights key trends shaping the sauces and seasonings market in the UK ...
- Bottled Water
Report Bottled Water Industry Trends
This report examines the consumer attitudes and behavior about bottled water (flavored and plain) consumption ...
- Baby
- Children’s
- Nutrition
Child nutrition market trends in Asia Pacific
This report provides an overview of products for children in Asia and Asian Pacific ...
- Asia Pacific
- Chocolate
Chocolate market trends in Asia Pacific
This report highlights key trends shaping the chocolate confectionery market ...
- Asia Pacific
- Dairy
- yogurt
Yogurt industry trends in Asia Pacific
This report analyzes the dairy & non-dairy yogurt cluster in Asia Pacific ...
- Meat
Meat Industry Trends: Global Market Overview
This report analyzes the meat products subcategory globally ...
- Bottled Water
Water trends in the US
This report examines the consumer attitude and behavior ...
- Non-Dairy
- yogurt
Yogurt Trends in Latin America
This report analyzes the dairy & non-dairy yogurt cluster in Latin America ...
- Health
Planetary Health Trends in Latin America
This report examines the trends, consumer preferences, and various diets on social media in the Latin America ...
- Breakfast
Breakfast Market Trends in the US and Canada
This report delves into the key trends and consumer preferences ...
- Lunch
- Nutrition
Lunch Trends in the US and Canada
Trending in Lunch & Afternoon Occasions in the US & Canada ...
- Indonesia
- Sustainability
Sustainability Food Trends in Indonesia
This report provides insights into how Indonesian consumers view sustainability ...
- Nutrition
- Weight Loss
Global Weight Management Trends
This report analyses the weight management market trends ...
- China
- Consumer
Consumer Trends in China
This report assesses Chinese consumer lifestyle habits and attitudes in key markets ...
- China
- Consumer
- Sustainability
Sustainability Food Trends in China
This report provides insights into how Chinese consumers view sustainability ...
- Asia Pacific
- Consumer
- Indonesia
Consumer Insights in Indonesia
This report assesses Indonesian consumer lifestyle habits and attitudes ...
- Meat
- Poultry
- UK
Meat Industry Trends in the UK
This report analyzes the meat & poultry cluster in the United Kingdom ...
- Consumer
- Europe
European Consumer Trends
This report assesses consumer lifestyle habits and attitudes in key markets in western Europe ...
- Consumer
Global Consumer Insights
This report assesses consumer lifestyle habits and attitudes globally ...
- Consumer
- North America
Consumer insights in the US and Canada
This report assesses the growing impact of digital technology on each of these areas of everyday life ...
- Biscuits
- Flavor
- Sweet Baked Goods
Savory Biscuits Industry in the US and Canada
This report analyzes the savory biscuits/crackers subcategory in the US & Canada. It also examines innovation, positioning and flavor trends to see how ...
- 2025
- Top 10 Trends
Top 10 Global Food and Beverage Trends 2025
Innova Market Insights’ Top Ten Food and Beverage Trends provide a spotlight on the future. An annual guide for marketers and innovators, our Top ...
- Europe
- Plant protein
Plant Protein Trends in Europe
This report looks at the growing range of plant protein ingredients and their use in key categories. As plant-based and vegan products become more ...
- Consumer
- Latin America
Consumer Trends in Latin America
This report elaborates on the generational profile, megatrends, health and wellbeing, sustainability and enjoyment in food and beverage through generational lenses. ...
- Bakery
- Europe
Bakery Industry Trends in Europe
This report examines the market trends and consumer preferences, as well as identifies potential new product launches in Europe’s alternative grains ...
- Beverages
- Carbonated
- Soft drinks
Global Carbonated Soft Drinks Trends
This report highlights key trends shaping the global carbonated soft drink market, from macro-level influences through category and product-level trends. ...
- Omega-3
- Supplements
Global Omega-3 Market Trends
This report provides a comprehensive analysis of omega-3 sources, focusing on identifying growth opportunities, understanding shifting consumer preferences ...
- Bread
Healthy Bakery Market in Europe
This report highlights key trends shaping healthy bakery in Europe. It answers questions about: consumer attitudes on health and nutrition and new product launch ...
- China
- Consumer
Consumer Trends in China
This report elaborates on the generational profile, megatrends, health and wellbeing, sustainability and enjoyment in food and beverage through generational lenses. ...
- Bread
Global Bread Industry Trends
This report focuses on the global market for bread and bread products. The report begins with a look at Innova Market Insights’ Macro and ...
- Carbonated Soft Drink
- Europe
Carbonated Soft Drink Trends in Europe
This report highlights key trends shaping the European carbonated soft drinks market, from macro-level influences through category and product-level trends. ...
- Chocolate Confectionery
Chocolate Confectionery Trends in the US
This report highlights key trends shaping chocolate confectionery in the US, from macro-level influences through to category and product-level trends. ...
- Consumer
- Europe
Consumer Trends in Europe
This report elaborates on the generational profile, megatrends, health and wellbeing, sustainability and enjoyment in food and beverage through generational lenses ...
- Botanical Flavors
Global Botanical Flavors Trends
Botanical flavors can play an important role in the diverse range of flavor requirements, ranging from healthy flavors to mood-enhancing flavors offering flavor ...
- Botanical Ingredients
Global Botanical Ingredients Trends
Innova analysts continually scan product launch data, company and industry press releases, news articles, social media and scientific publications to learn ...
- Baby Solid Food
- UK
Baby Solid Food Trends in the UK
This report analyzes the baby solid food cluster in the United Kingdom using the methodology outlined. It also examines innovation, positioning and flavor trends ...
- Dairy Alternative Yogurt
- Europe
Dairy & Dairy Alternative Yogurt in Europe
This report examines trends in spoonable yogurt in Europe, including macro trend context, market size and category sales trends, top company profiles ...
- Consumer
- Latin America
- Sustainability
Sustainability Trends in Latin America
This report provides insights into how Latin American consumers view sustainability and their attitudes about what issues matter most and what actions ...
- Consumer
- Sustainability
Global Consumer Trends in Sustainability
This report provides insights into how consumers globally view sustainability, as well as their attitudes about what issues matter most and what actions ...
- Consumer
- Europe
- Sustainability
European Consumer Trends in Sustainability
This report provides insights into how European consumers view sustainability and their attitudes about what issues matter most and what actions will ...
- Sweet Spreads
Trending in Sweet Spreads in US & Canada
This report examines consumer attitudes and behavior regarding sweet spread consumption, highlighting key trends based on sweet spread innovations tracked ...
- Biscuits
- Sweet Baked
- UK
Biscuits & Sweet Baked Goods in the UK
This report analyzes the biscuits & sweet baked goods cluster in the United Kingdom using the methodology outlined. It also examines innovation, positioning ...
- Dairy Alternative
- yogurt
Spoonable Yogurt Trends in China
This report examines trends in spoonable yogurt in China, including market size and category sales trends, consumer insights and new product launch trends ...
- Consumer
- Flavor
Top Flavor Trends in Consumer Local Delights
This report focuses on the dual nature of this phenomenon, from local flavors garnering national appreciation to world flavors finding new homes ...
- Chocolate Confectionery
- UK
Report – Chocolate Confectionery in the UK
This report analyzes the chocolate confectionery cluster in the United Kingdom using the methodology outlined ...
- Immune Health
Report – Immune Health Trends in the US
This report highlights key trends shaping the US immune health scene, from macro-level influences through to category and product-level trends ...
- Bread
- France
Report – Bread Industry Trends in France
This report analyzes the bread & bread products subcategory in France using the methodology outlined ...
- Dessert Flavors
Report – Dessert Flavors in the US & Canada
This report examines trends in dessert and sweet treat flavors in the US and Canada, including macro trend context and consumer insights ...
- Immune Health
Report – Global Immune Health Trends
This report highlights key trends shaping the global immune health scene, from macro-level influences through to category and product-level trends ...
- Consumer
- Household
Report – Global Household Trends
This report examines issues surrounding Innova’s #3 Household Trend for 2024 – Toward Circularity ...
- Iced Coffee
- UK
Report – Iced Coffee Trends in the UK
This report provides country level analysis of product launches, sales value and volume for the iced coffee subcategory in United Kingdom ...
- Asia
- functional beverages
Report – Functional Beverages Trends in Asia
This report highlights key trends shaping the market for functional beverages in South and South-East Asia, from macro-level influences through to category and product ...
- Starch Ingredients
Report Food & Beverage with Starch Ingredient
This report examines trends in US food and beverage launches with starch ingredients. It looks at the use of starch ingredients in new product ...
- Bread
Report – Bread Industry Trends in the US
This report focuses on the US market for bread and bread products. The report begins with a look at Innova’s Macro Trends and Top ...
- Cheese
- Dairy
Report – Cheese Industry in the US & Canada
In addition, this information is summarized to provide valuable insights into what may then be expected in the cheese cluster in the US & ...
- Boomers
- Consumer
- Gen X
- Gen Z
- Millennials
Report – Gen Z , Gen X, Millennials & Boomers
This report on the US & Canada elaborates on the generational profile, megatrends, health and wellbeing, sustainability and enjoyment in food and beverage ...
- Health
- Nutrition
Report – Top Health and Nutrition Trends 2025
This report will provide valuable insights into the evolving nutrition, nutraceutical and supplement landscapes and equip industry professionals ...
- Consumer
- Snack
Consumer Snacking Trends in the US and Canada
This report focuses on the evolving trends and opportunities within the snacking industry, emphasizing consumers' attitudes to tailored solutions for ...
- Chocolate Confectionery
- Europe
European Chocolate Confectionery Market Trend
This report analyzes the chocolate confectionery cluster in Europe. It also examines innovation, positioning and flavor trends ...
- Dairy
- Non-Dairy
- yogurt
Dairy & Non-Dairy Yogurt Trends in DACH
This report analyzes the dairy & non-dairy yogurt cluster in DACH, namely Germany (D), Austria (A), and Switzerland (CH), using the methodology outlined ...
- Consumer
- Snack
Consumer Snacking Trends in Latin America
This report focuses on the evolving trends and opportunities within the snacking industry, emphasizing consumers' attitudes to tailored solutions ...
- Australia
- Consumer
Food Industry Trends in Australia
This report looks at Australian food and beverage consumption habits and assesses the factors that are driving changing demand in specific categories ...
- Consumer
Global Consumer Trends 2025
From bigger lifestyle themes through to more pointed ‘consumer trends’, get the big picture on how consumer needs and expectations are changing ...
- Dairy
- Milk
Global Milk Industry Trends
This report is a product launch analysis for the cream, creamers and evaporated milk cluster and initially presents a brief analysis of the dairy ...
- Meat Snacks
- Snacking
Global Meat Snacks Trends
This report is a product launch analysis for the meat snacks subcategory at global level and initially presents a brief analysis of the snacks ...
- Pizza
Global Pizza Trends
The report also dives deeper into the product launch, sales value and volume, positioning and flavor trends ...
- Consumer
- Snack
Consumer Snacking Trends in Asia Pacific
This report focuses on the evolving trends and opportunities within the snacking industry, emphasizing consumers' attitudes to tailored solutions for on-the-go ...
- Sports Nutrition
Global Sports Nutrition Trends
Macro trends impacting the category, consumer attitudes and behaviors around sports nutrition, market size of sports nutrition, and new product launch trends. ...
- Prepared Salad
Global Prepared Salad Trends
This report is a product launch and sales analysis for the prepared salads subcategory at global level and initially presents a brief analysis of ...
- Cat Food
- Pet Food
Global Cat Food Trends
This report is a product launch analysis for the cat food cluster and initially presents a brief analysis of the pet food category ...
- Dog
- Pet
Global Dog Food Trends
This report is a product launch and sales analysis for the dog food cluster and initially presents a brief analysis of the pet food ...
- Functional Beverage
Functional Beverage Trends in Europe
This report highlights key trends shaping the market for functional beverages in Europe (East and West) ...
- Fruit
- Snacks
Global Fruit Based Snack Trends
This report is a product launch analysis for the fruit based snacks subcategory at global level and initially presents a brief analysis of the ...
- Functional Beverage
Functional Beverage Trends in the US
This report highlights key trends shaping the market for functional beverages in the United States, from macro level influences through to category and ...
- Cereal
Global Cereal and Energy Bar Market Trends
This report is a product launch and sales analysis for the cereal & energy bars subcategory at global level and initially presents a brief ...
- Beverages
Global Functional Beverage Trends
This report highlights key trends shaping the global market for functional beverages, from macro level influences through to category and product-level trends ...
- Consumer
- Europe
- Snack
Consumer Snacking Trends in Europe
This report focuses on the evolving trends and opportunities within the snacking industry, emphasizing consumers' attitudes to tailored solutions ...
- Bread
- Sandwich
Global Sandwich Market Trends
This report is a product launch and sales analysis for the sandwiches subcategory at global level ...
- Alcoholic
- Beverages
Global Flavored Alcoholic Beverages Trends
This report is a product launch analysis for the flavored alcoholic beverages & hard seltzers cluster and initially presents a brief analysis of the ...
- Butter
- Margarine
- Shortening
Global Margarine and Butter Market Trends
This report is a product launch and sales analysis for butter, margarine and shortening cluster and initially presents a brief analysis of the dairy ...
- Seafood
Global Seafood Industry Trends
This report is a product launch and sales analysis for the fish & seafood subcategory at global level and initially presents a brief analysis ...
- Potato
Global Potato Product Trends
This report is a product launch and sales analysis for the potato products subcategory at global level ...
- Coffee
Global Coffee Industry Trends
This report is a product launch and sales analysis for the coffee subcategory at global level and initially presents ...
- Europe
- Supplement
Supplement Industry Trends in Europe
This report is a region level product launch analysis for supplements in Europe ...
- Boomers
- Gen X
- Gen Z
- Millennials
Gen Z Food Trends in the US and Canada
This report was given at IFT and takes a look at what US and Canadian consumers are valuing and preferring ...
- Dessert
- Ice Cream
Global Frozen Desserts and Ice Cream Trends
This report is a product launch and sales analysis for other frozen desserts & ice cream cluster and initially presents a brief analysis of ...
- Canada
- Consumer
Consumer Food Trends in Canada
This report examines Canadian consumer attitudes and behaviors in relation to cooking ...
- Sodium Reduction
Global Sodium Reduction Trends
This report looks at salt and sodium-reduction claims in food and beverage and these claims as a backdrop for the use of salt substitutes ...
- Asia Pacific
- Supplement
Supplement Trends in Asia Pacific
This report is a region level product launch analysis for supplements in Asia Pacific ...
- Consumer
- Flavor
Global Consumer Flavor Trends
This report highlights key trends shaping pure indulgence food and beverage consumption globally ...
- Consumer
- Europe
Consumer Food Trends: European Indulgence
This report highlights key trends shaping pure indulgence food and beverage consumption in Europe ...
- Oils
Global Oils Trends
This report is a product launch and sales analysis for the oils subcategory at global level and initially presents a brief analysis of the ...
- Beverage
Carbonated Beverage Industry in Europe
This report is a region level product launch, sales value and volume analysis for the carbonates subcategory in Europe ...
- Cat
- Dog
- Pet Health
Pet Health Market Trends in the US
This report examines US pet owners’ behaviors, attitudes and trends in the pet food market ...
- Breakfast Cereals
Breakfast Cereals Market in the UK
This report is a country level analysis of product launches and sales value and volume for the breakfast cereals in United Kingdom ...
- Drink
- meal
Meal Replacements & Other Drinks in US
This report is a region level product launch analysis for the meal replacements & other drinks subcategory in North America. ...
- Nutrition
Global Nutrition Trends
IFT FIRST - Food Improved by Research, Science, and Technology ...
- Sugar
- Sweetener
Global Sugar Reduction Trends and Innovations
This report takes a look at three aspects in the sugar reduction market: consumers' expectations around sugar, an overview of sugar reduction and sweetener ...
- Dairy
- Milk
Milk Trends in Europe
This report is a region level product launch, sales value and volume analysis for Milk in Europe ...
- Sugar
- Sweeteners
Sugar Industry Trends and Innovations in the
This report was given at IFT and takes a look at consumers' expectations around sugar reduction in the US & Canada ...
Carbonated Drinks Market in the US
This report highlights key trends shaping the US carbonated soft drinks (CSD) market, from macro-level influences through category and product-level trends ...
- Meat
- Poultry
Meat and Poultry Market Trends in the US
This report examines global trends in the US market for meat and poultry ...
- Consumer
- Health
Healthy Food Trends in the US
This report was given during IFT and takes a look at trending topics in the healthy food and beverage market in the US ...
- Dessert
Global Ambient and Chilled Market Trends
The report also dives deeper into the product launch, sales value and volume, positioning and flavor trends ...
- Biscuits
- Crackers
Crackers Market Trends in the US and Canada
This report is a region level product launch, sales value and volume analysis for the savory crackers subcategory ...
- Flavor
- Tea
Tea Trends: Global Flavor Overview
This report is a product launch and sales analysis for the tea subcategory at global level and initially presents a brief analysis of the ...
- Alcoholic
- Beer
- Cider
Global Beer and Cider Trends
The report also dives deeper into the product launch, sales value and volume ...
- Dairy
- Milk
Milk Trends in the US and Canada
This report is a region level product launch, sales value and volume analysis for milk cluster in North America ...
- Consumer
Consumer Health Trends in the US and Canada
This report highlights how US and Canadian consumers are taking preventative action toward healthy aging ...
- Asia Pacific
- Supplement
Supplement Trends in Asia Pacific
This report highlights key trends shaping the supplements market in Asia Pacific, from macro-level influences through to category and product-level trends ...
- Juice
Global Juice Trends
This report highlights key trends shaping the global juice market, from macro-level influences through category and product-level trends ...
- Consumer
- Snack
Global Consumer Snacking Trends
More consumers globally are snacking on the go more than last year, with an increase in those typically consuming snacks while traveling or on ...
- Non-Dairy
- yogurt
Non-Dairy Ice Cream & Frozen Yogurt Trends
This report is a region level product launch analysis for the non-dairy ice cream and frozen yogurt subcategory in US & Canada ...
- Flavor
Global Seasoning Market Trends
This report is a product launch and sales analysis for the seasonings & stocks cluster ...
- Consumer
Global Women’s Health Trends
Innova captures the essence of women’s health in the F&B and supplements marketplace today and for the months to come ...
- Consumer
- Flavor
Fan Favorite Flavors Trends in the US
Presentation given at IFT FIRST about how US and Canadian consumers' flavors are developing and evolving ...
- Baby food
- Flavor
Global Baby Solid Food Trends
This report is a product launch and sales analysis for the baby solid food cluster and initially presents a brief analysis of the baby ...
- Consumer
- Indonesia
Consumer Food Trends in Indonesia
This report assesses the key drivers and influences most likely to be impacting on Indonesian food and beverage choices ...
- Supplement
Supplement Trends in the US and Canada
This report is a region level product launch analysis for supplements in North America ...
Consumer Food Trends in Thailand
This report assesses the key drivers and influences most likely to be impacting on Thai food and beverage choices ...
- Consumer
- Turkey
Consumer Food Trends in Turkey
This report assesses the key drivers and influences most likely to be impacting on Turkish food and beverage choices ...
- Seafood
Global Seafood Trends
We are seeing that the seafood industry is responding to this need ...
- Beverage
- Chocolate
- Plant-Based
- yogurt
Food Trends in June 2024
For the sixth edition of this year, Innova Insights takes a look at the last 4 of our Top Trends ...
- Colombia
- Consumer
Consumer Food Trends in Colombia
This report looks at Colombian food and beverage consumption habits and assesses the factors that are driving changes of demand in specific categories ...