Ingredient Insights

Dive into macro and micro analysis of the ingredients market.
Powdered oats in a small glass jar with dried herbs like rosemary and lavender
Home | Insights | Ingredient Insights

Innova gives you the tools to analyze the component parts of a product. Track higher level ingredient trends for the bigger picture. Drill down into specific ingredient types for detailed understanding.

Measure current and potential volumes. Discover the broader influences shaping future ingredient trends. Stay informed of what’s new and emerging. Target your research to pinpoint sources of growth.

All your ingredient needs in one place

New Products Database

Innova’s extensive database tracks 4,000+ ingredients. Your analysis can stretch from individual product formulations to worldwide trends.

Ingredient Genius

This Innova dashboard draws from a huge range of data, bringing it together to enable you to quickly focus on the key insights you need.


Innova’s analysts have a wide-ranging understanding of the ingredient space. Our customized services can focus this knowledge on your projects.


Innova’s analysts work with branded manufacturers and flavor specialists like you to tailor research to your specific needs.

Accelerate your innovation journey now



Understand the broader consumer and market trends influencing the use of ingredients now and for the future.


Identify gaps, opportunities and growth potential for new or existing ingredients in the category, location or market you are targeting.


Use Innova’s unrivaled market and consumer insights to identify the lead ingredients that fit with your product concept.

Be Inspired

Stay aware of inventive ingredient use and the changing tastes of consumers. Learn about the latest big movers and winning formulations.

Contact me for a demo

Didn’t find what you were looking for today?

Let us know what topics you’re interested in, and we’ll show you how Innova can help you get the insights you need

Explore our Insights, Reports and Trends

Before you go

Sign up to receive webinar invites, our latest blogs and information on new Innova products and services.  

Explore our Insights, Reports and Trends

Receive updates