Ingredient insights

Dive into macro and micro analysis of the ingredients market.
Powdered oats in a small glass jar with dried herbs like rosemary and lavender
Home | Insights | Ingredient-Insights

Innova gives you the tools to analyze the component parts of a product. Track higher level ingredient trends for the bigger picture. Drill down into specific ingredient types for detailed understanding.


Measure current and potential volumes. Discover the broader influences shaping future ingredient trends. Stay informed of what’s new and emerging. Target your research to pinpoint sources of growth.

All your ingredient needs in one place

New Products Database

Innova’s extensive database tracks 4,000+ ingredients. Your analysis can stretch from individual product formulations to worldwide trends.

Ingredients Genius

This Innova Dashboard draws from a huge range of data, bringing it together to enable you to quickly focus on the key insights you need.


New ingredient uses. Emerging trends. Supply chain knowledge. Our ingredients reports are the go-to resource for deep understanding of the now and next.


Innova’s analysts have a wide-ranging understanding of the ingredient space. Our customized services can focus this knowledge on your projects.

Accelerate your innovation journey now



Understand the broader consumer and market trends influencing the use of ingredients now and for the future.


Identify gaps, opportunities and growth potential for new or existing ingredients in the category, location or market you are targeting.


Use Innova’s unrivaled market and consumer insights to identify the lead ingredients that fit with your product concept.

Be Inspired

Stay aware of inventive ingredient use and the changing tastes of consumers. Learn about the latest big movers and winning formulations.
Food Ingredients Europe Show in Paris 2022
  • food ingredients
Pushing boundaries at Fi Europe Paris
The food and beverage year ended with a successful Food Ingredients Europe show in Paris. Innova was there as Knowledge Partner, with presentations including ...
Supplements in different formats like capsules, tablets, fresh fruits, fruit juice and a smoothie near a blender filled with ingredients.
  • Product
  • product Insights
COVID-19 shifts focus in supplementation
It was inevitable that the global pandemic would affect the way consumers think about their physical health, but perhaps less anticipated was the impact ...
Chilled drinks in tins
  • Flavor
  • Ingredient
Blends & botanicals for energy drinks
Caffeine remains the core ingredient of choice for producers of energizing foods and drinks, present in 93% of launches in the energy drinks category ...

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