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From flavors to packaging, category trends to consumer behavior. Stay ahead of the most significant trends. Discover what’s new and emerging and the future implications for the sector.
- Chocolate
- Chocolate Confectionery
- US
US Chocolate Confectionery Trends
Consumers across generations agree on why they eat chocolate, but rising prices are making them buy less ...
- Asia Pacific
- Flavor Trends
Citrus Flavor Trends in Asia Pacific
Core citrus flavors still lead, but regional varieties, flavor pairings and new categories are opening fresh opportunities for brands ...
- Clean Label
- Ultra-Processed
Clean Label vs. UPF
Clean label claims are spreading, but consumers are now looking past the ingredient list to how food is made ...
- food and beverages
- Global F&B Trends October 2026
- Top Trends
Food and Beverage Trends October 2026
Dive into October's F&B product launches and what they reveal about the future direction of global trends ...
- Soft drinks
Global Soft Drinks Trends
Soft drinks are moving beyond refreshment toward targeted benefits, richer sensory experiences and circular packaging ...
- Dessert
Global Dessert Trends 2026
As consumer lifestyles shift, taste and convenience continue to lead dessert innovation ...
- Ready Meals
Global Ready Meal Trends
Busy routines keep ready meals growing, but novelty, health, texture and sustainability are where brands now compete ...
- Christmas Flavors
If Christmas Flavors Aren’t Changing, What Is
Christmas flavors are holding steady, but brands are finding novelty in new categories, formats and timing ...
- Global Consumer Trends 2027
Global Consumer Trends 2027
Innova Market Insights examines the lifestyle shifts and global consumer trends impacting innovation in 2027 ...
- Global Consumer Trends 2027
Global Consumer Trends 2027 Webinar
Innova Market Insights reveals five consumer trends shaping food and beverage in 2027 ...
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Generative AI, trained on thousands of Innova reports
Trusted CPG intelligence
Innova’s wide-ranging, annual global surveys reveal the views and realities driving consumer choices. The Innova Database drills into the exact detail underpinning innovation. Our expert analysts and in-country researchers keep pace with the influences and challenges shaping industry actions. Combined, this makes for the most layered and trusted CPG trends intelligence.
