Global Consumer Trends – Opportunities for 2024

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From the industry-defining global insights of Innova’s annual Top Ten Trends to what’s shaping individual categories and ingredients. Benefit from proven forecasting based on robust data and an Insights 360 approach for fully rounded analysis.

From macro to granular

Global megatrends
Major global forces impacting consumers and industry
Consumer trends
Macro themes representing changing lifestyles, attitudes and behavior
Food & Beverage trends
Key trends that are developing across and within categories
Ingredients, flavor & packaging trends
Granular level movements tracked via new product launches

Trending now

From flavors to packaging, category trends to consumer behavior. Stay ahead of the most significant trends. Discover what’s new and emerging and the future implications for the sector.

chocolate trends
  • Chocolate
  • Confectionary
Chocolate Trends
Explore the latest chocolate confectionery trends, including consumer consumption preferences and values expressed ...
global flavor trends
  • Flavor
Food and Beverage Trends Drive Global Flavor
Explore the latest food and beverage trends, including flavors that are both familiar and unique in the World Food Market ...
nutrition trends
  • Gut Health
  • Nutrition
Latest Nutrition Trends
Explore the latest nutrition trends, including impact of consumer trends on gut health and the relationship of prebiotics to gut health issues ...
  • Dairy
  • Non-Dairy
  • yogurt
Yogurt Trends Call for Action
Explore the latest yogurt trends, including consumption drivers and flavor trends in the yogurt category ...
Animal Protein vs Plant Protein
  • plant based
  • Protein
Animal Protein vs Plant Protein in the US
Explore the latest animal protein vs plant protein trends, including consumer insights and specific protein ingredients ...
Breakfast Market
  • Breakfast
  • US
US Breakfast Market
Explore the latest trends in breakfast market, including affordable nutrition and consumer trends in quick breakfast claims ...
Flavor trends
  • Flavor
Global Flavor Trends 2024
Explore the latest global flavor trends, including vintage vibes and modern bites ...
dairy market
  • Dairy
  • Ice Cream
Global Dairy Market
Explore the latest global dairy trends, including the majority of consumers indulging in desserts and ice cream ...
snacks market
  • Snacks
Global Snacks Market
Explore the latest snack trends, including what consumers are eating to lead healthier lives ...
global consumer trends
Global Consumer Trends
Explore the latest consumer trends, including home-centric living and combining health goals and pleasure ...
soft drinks trends
  • Soft drinks
Soft Drinks Trends
Explore the latest soft drink trends, including ingredient and flavor insights ...
functional beverages
  • Functional Beverage
Functional Beverage Market
Explore the latest trends in functional beverages, including consumers' claims about investing in their health ...
sports drinks
  • Sports Nutrition
Global Sports Nutrition
Explore the latest sport nutrition trends, including consumption and impact on consumers ...
  • Clean Label
Clean Label Trends
Explore the latest clean label trends, including consumer opinions, what's next in clean label ...
cheese market
  • Cheese
  • Dairy
  • Non-Dairy
Global Cheese Market
Explore the latest trends in the cheese category, including purchase drivers and claims ...
Ice Cream Trends
  • Dairy
  • Ice Cream
Ice Cream Trends
Explore the latest ice cream trends, including flavor innovations and innovative ingredients ...
Snacks Trends
  • Savory
  • Snack
  • Sweet
Snack Trends
Explore the latest trends in sweet vs. savory snacks, including consumer attitudes towards claims and expressions of health ...
plant-based trends
  • plant based
Plant-Based Trends
Explore the latest trends in the plant-based category, including new technologies and opportunities ...
global bakery trends
  • Bakery
  • Bread
Bakery Trends 2023
Explore the latest bread and bakery trends, including traditional and artisanal bread varieties ...
Woman hand throwing saccharin pills on coffee cup in the kitchen at home.
  • Sugar
  • Sweeteners
Sugar Substitutes Market
Explore the latest trends in sugar reduction market, including consumer trends and expectations ...
Healthy Fruits and seeds
  • Fiber
Food and Beverage Fiber Trends 2023
Fiber is appearing in more F&B categories than before following increased consumer awareness ...
Hands holding health supplement tablets and the bottle
  • Supplement
Supplement Trends
Explore the latest trends in the supplements market, including the rise of personalized nutrition ...
Gen-Z in a café having coffee
  • Consumer
  • Gen Z
Gen Z Trends
Explore the latest Gen Z trends, including sustainable & ethical choices and flavors for mental health support ...
Mature Woman choosing yoghurt at Groceries Shopping
Consumer Trends 2023
Consumers place health benefits as the top priority when considering the focus of new F&B products ...
Father and his cute daughter buying fruits in super marker
Top Ten Trends for 2023
Explore the top ten latest trends in the food and beverage industry for 2023 ...
Tea blend in a mortar and pestle with pots and cups of black tea
  • Coffee
  • Flavor
  • Tea
Coffee and Tea Trends
The hot coffee and tea sector is witnessing shifts in flavor trends, driven by consumer interests in innovative combinations ...
Young male going through the grocery bill at the mall
  • Consumer
  • Inflation
Consumer impact of food inflation
Actions to reduce spend look set to increase with 2 in 5 consumers expecting to spend less in 2023 ...
Women post workout rehydrating
  • Consumer
  • Nutrition
Feeding demand for holistic health
Consumers also associate freshness (37% of respondents) and naturalness (32%) ...

Trusted CPG intelligence

Innova’s wide-ranging, annual global surveys reveal the views and realities driving consumer choices. The Innova Database drills into the exact detail underpinning innovation. Our expert analysts and in-country researchers keep pace with the influences and challenges shaping industry actions. Combined, this makes for the most layered and trusted CPG trends intelligence.

Innova's 360 insights factors 


Top 10 Trends Opportunities for 2024
Consumer Trends 2024
Webinar Top 10 Trends 2024

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