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Home | Insights | Consumer-Insights

Every year, Innova conducts a series of global surveys. Using trusted specialist panel providers, we capture 35 million consumer data points annually. Tracking changing motivators, drivers and behaviors.

 

Our analysis digs deeper to identify how consumers are engaging with trends and categories. Discover what’s influencing choices by demographics, psychographics and geography.

Unlock a world of consumer insights

Consumer Database​

Dive into the full range of Innova’s surveys. Apply the knowledge we’ve captured and carry out your own personal analysis.
Databases

Consumer Genius​

This Innova Dashboard enables you to pinpoint the key consumer insights you need. Results are visualized and ready to use.
Dashboards

Reports

Our macro trends and consumer reports provide specialist analysis to guide and inspire your business planning.
Reports

Services

Innova’s Consumer Insights team can carry out customized surveys along with analysis geared to your specific needs.
Services

Accelerate your innovation journey now

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Spot

Explore how macro consumer trends and demographic differences are shaping future needs and demands.

Scope

Understand purchase drivers and dynamics impacting consumer choices across and within categories.

Develop

Identify pointers for product development, marrying your innovation to known consumer requirements.

Be Inspired

The world of innovation never stands still. Neither do Innova insights. Grab a taste of what consumers are telling Innova and what that means for your next success story.
The future of grocery shopping
  • COVID
  • Report
Convenience, COVID and the consumer
Discover how COVID altered consumer beliefs, values and priorities ...
Read more
Food Waste Consumer Insights
  • Consumer
  • Packaging
Eco-conscious consumers
Consumers are finding numerous ways to support the planet with simple actions at home ...
Read more
Mature Woman choosing yoghurt at Groceries Shopping
  • Consumer Trends
Consumer Trends 2023
Consumers place health benefits as the top priority when considering the focus of new F&B products ...
Read more
Gen-Z in a café having coffee
  • Consumer
  • Gen Z
Gen Z Trends
Let’s look at the factors driving Gen Z’s taste preferences and highlights of the latest flavor trends ...
Read more
Food Waste Trends: Pushing Packaging Innovation
  • Food waste
Food Waste Trends
Consumers are noticing more environmental claims on their food and drinks ...
Read more
Young male going through the grocery bill at the mall
  • Consumer
  • Inflation
Consumer impact of food inflation
Actions to reduce spend look set to increase with 2 in 5 consumers expecting to spend less in 2023 ...
Read more
Women post workout rehydrating
  • Consumer
  • Nutrition
Feeding demand for holistic health
Consumers also associate freshness (37% of respondents) and naturalness (32%) ...
Read more
Mint, mandarin, lemon and fresh fruits - perfect detox water made for summer
  • Health
  • Soft drinks
A taste for health in soft drinks
Innova has tracked a growing number of soft drinks launches that promote wellness ...
Read more
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