Consumer insights

Track changes in consumer lifestyles and behavior by demographic, category and market.
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Every year, Innova conducts a series of global surveys. Using trusted specialist panel providers, we capture 35 million consumer data points annually. Tracking changing motivators, drivers and behaviors.


Our analysis digs deeper to identify how consumers are engaging with trends and categories. Discover what’s influencing choices by demographics, psychographics and geography.

Unlock a world of consumer insights

Consumer Database​

Dive into the full range of Innova’s surveys. Apply the knowledge we’ve captured and carry out your own personal analysis.

Consumer Genius​

This Innova Dashboard enables you to pinpoint the key consumer insights you need. Results are visualized and ready to use.


Our macro trends and consumer reports provide specialist analysis to guide and inspire your business planning.


Innova’s Consumer Insights team can carry out customized surveys along with analysis geared to your specific needs.

Accelerate your innovation journey now



Explore how macro consumer trends and demographic differences are shaping future needs and demands.


Understand purchase drivers and dynamics impacting consumer choices across and within categories.


Identify pointers for product development, marrying your innovation to known consumer requirements.

Be Inspired

The world of innovation never stands still. Neither do Innova insights. Grab a taste of what consumers are telling Innova and what that means for your next success story.
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  • Category
Top Ten Trends for 2023
Innova Market Insights’ Top Ten Trends for 2023 shine a light on the opportunities for growth and innovation over the coming year. As people ...
Women post workout rehydrating
  • Consumer
  • Ingredient
Feeding demand for holistic health
When seeking to improve physical, mental or spiritual health, in addition to exercise and rest consumers look for a boost through diet. For some, ...
Consumer checking price of item in supermarket aisle
  • Category
  • Consumer
Lower cost nutrition a global must-have
How brands can meet health demands in inflationary times ...
Group of friends talking and drinking beer at a table and eating chips
  • flavor insights
  • Flavors
Gen Z target flavor experiences
Gen Z consumers have shown themselves to be highly experiential in their attitudes to food and drink flavors. Compared with older generations, they are ...
Young male going through the grocery bill at the mall
  • Consumer
Consumer impact of food inflation
Recent dramatic rises in the cost of food and drink have left brands, manufacturers and retailers wondering what the short and longer-term impact will ...

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