Flavor Insights

Know which flavors are trending and what's next.
Portrait of happy woman eating chocolate
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Innova tracks flavor innovation and trends, covering full launch ranges. From familiar flavors to limited editions and unexpected mashups. Learn from what’s happening in the market to quickly establish the right profile for your launch.


Take inspiration from the flavor strategies of different brands. Use findings from Innova’s global flavor survey to spot regional preferences and the flavors consumers associate with different needs and moods.

A world of flavor insights in one place

New Products Database

Track thousands of flavors. Benefit from the level of detail required to carry out granular level analysis based on solid data.

Flavor Genius

Use this Innova Dashboard to quickly and easily bring together research relevant to your innovation, presented with clarity and ready to share.


From the macro level of Innova’s annual Top Ten Flavor Trends to the detail of our insider series, expert reports keep you constantly up to date.


Innova’s analysts work with branded manufacturers and flavor specialists like you to tailor research to your specific needs.

Accelerate your innovation journey now



Establish the flavor mainstays and disruptors. Understand the broader influences shaping taste trends.


Build a flavor strategy that fits your brand, based on Innova’s detailed consumer and market insights.


Identify leading flavors and options to help your new offering stand out. Appeal to your target audience and create a buzz at launch.

Be Inspired

Maximize your flavor insights with a taste of recent innovations that are meeting the varied demands of consumers.
Variety of salty snacks like chips, pretzels, nachos, popcorn, biscuits and cheese crackers
  • Category
  • Flavors
Favored flavors for snack success
More than half of consumers globally snack between one and three times per day. This represents a huge opportunity for growth through innovation in ...
Chilled drinks in tins
  • Flavor
  • Ingredient
Blends & botanicals for energy drinks
Caffeine remains the core ingredient of choice for producers of energizing foods and drinks, present in 93% of launches in the energy drinks category ...
Group of friends talking and drinking beer at a table and eating chips
  • flavor insights
  • Flavors
Gen Z target flavor experiences
Gen Z consumers have shown themselves to be highly experiential in their attitudes to food and drink flavors. Compared with older generations, they are ...
Diverse Group of Young People Have Fun in pub
  • Flavor
  • Product
Local Cuisines Crossing Borders
Almost half of consumers globally agree with the statement: “I am increasingly looking for cuisines from other countries.” Interest in Mediterranean and Asian cuisines ...

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