Category insights

Discover trends and drivers shaping CPG categories now and for the future.
Women choosing their product in Super market
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Innova specializes in food, beverages, beauty, household and personal care. Our worldwide team of experts offers in-depth analysis. From the latest innovations to purchasing dynamics across 300 subcategories in 35+ countries.


Detailed competitor intelligence identifies companies and brands driving the innovation agenda in your category. Innova’s data reveals current and projected market sizes by value, volume and per capita consumption.

Access the now and next in every category

Market Sizing Database

Instant access to value, volume and per capita consumption data for an extensive range of categories. Analyze, group and chart results easily and clearly.

Category Genius

Focus in on the key category insights you need. This dashboard draws from a comprehensive range of data, presented in a format ready for you to use.


We publish a range of reports detailing what’s driving categories now and what’s coming next. From lighter touch reviews to our in-depth analytical publications.


Our specialist analysts lend their unrivaled knowledge to tailored projects. Helping you build a richer understanding of categories to ensure the right focus for growth.

Accelerate your innovation journey now



Identify fast-growing markets and the trends that are driving growth in your category.


Size opportunities and learn from the NPD strategies of competitor companies and brands.


Use insight into category trends and purchase drivers to focus your concept development.

Be Inspired

Staying on top of the latest developments is key to understanding categories. See some of the themes defining future market direction.
Teen girl holding a piece of chocolate with a smiling face
  • confectionery
Impact of confectionery treats
As highlighted in “Revenge Spending” - Innova’s number 8 Top Ten Trend for 2023 – little treats ...
Supplements in different formats like capsules, tablets, fresh fruits, fruit juice and a smoothie near a blender filled with ingredients.
  • Consumer
  • Supplement
COVID-19 shifts the focus in supplementation
Within supplements NPD, immune health is the single most important claim, with more ...
Dim Sum Dumplings Freshly Steamed in a Bamboo Steamer with chopsticks and bowl of sauce
  • Category
  • Product
New customers for dumplings and buns in China
While the faster pace of urban life has also helped to generate significant interest in convenient ...
Pet food trends
  • Category
  • Product
Pet food trends reflect parental care
Pet foods should be free from the same ingredients their humans avoid. Ingredient information ...
Variety of cheese like spreadable, ricotta, gouda, parmesan, brie jug of milk and a butter knife
  • Category
  • Consumer
Protein snack packs fill US dairy cases
Dairy snacks are perfectly aligned with the latest American snack habits. Innova consumer ...

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