Category insights

Discover trends and drivers shaping CPG categories now and for the future.
Women choosing their product in Super market
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Innova specializes in food, beverages, beauty, household and personal care. Our worldwide team of experts offers in-depth analysis. From the latest innovations to purchasing dynamics across 300 subcategories in 35+ countries.


Detailed competitor intelligence identifies companies and brands driving the innovation agenda in your category. Innova’s data reveals current and projected market sizes by value, volume and per capita consumption.

Access the now and next in every category

Market Sizing Database

Instant access to value, volume and per capita consumption data for an extensive range of categories. Analyze, group and chart results easily and clearly.

Category Genius

Focus in on the key category insights you need. This dashboard draws from a comprehensive range of data, presented in a format ready for you to use.


We publish a range of reports detailing what’s driving categories now and what’s coming next. From lighter touch reviews to our in-depth analytical publications.


Our specialist analysts lend their unrivaled knowledge to tailored projects. Helping you build a richer understanding of categories to ensure the right focus for growth.

Accelerate your innovation journey now



Identify fast-growing markets and the trends that are driving growth in your category.


Size opportunities and learn from the NPD strategies of competitor companies and brands.


Use insight into category trends and purchase drivers to focus your concept development.

Be Inspired

Staying on top of the latest developments is key to understanding categories. See some of the themes defining future market direction.
Mint, mandarin, lemon and fresh fruits - perfect detox water made for summer
  • Consumer
  • Flavor
A taste for health in soft drinks
The soft drinks sector has been projecting a healthier image for some time, with a further jump in functional ingredients and wellbeing positionings during ...
Teen girl holding a piece of chocolate with a smiling face
  • Category
  • Products
Big impact of little confectionery treats
How small indulgences take on great importance as an antidote to life's pressures. ...
Variety of salty snacks like chips, pretzels, nachos, popcorn, biscuits and cheese crackers
  • Category
  • Flavors
Favored flavors for snack success
More than half of consumers globally snack between one and three times per day. This represents a huge opportunity for growth through innovation in ...
Packaged foods of various brands and products displayed in a grocery store
  • Category
  • Consumer
Innova brings snack innovation to ISM
March, 13, 2023 - Innova Market Insights is once again proud to be Knowledge Partner for ISM in Cologne this April. We are teaming ...
Supplements in different formats like capsules, tablets, fresh fruits, fruit juice and a smoothie near a blender filled with ingredients.
  • Product
  • product Insights
COVID-19 shifts focus in supplementation
It was inevitable that the global pandemic would affect the way consumers think about their physical health, but perhaps less anticipated was the impact ...

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