Product insights

Man seeing smoothie bottle mockup in the supermarket
Home | Insights | Product-Insights

Benefit from fresh data daily, captured by 1,200 in-country researchers. Innova’s unrivaled New Product Database updates with more than 600,000 unique records each year. Quickly and easily examine NPD strategies.


Our records cover 300 subcategories across the food, beverage, household, beauty and personal care sectors. Giving you the ability to search multiple fields for granular level understanding.

Never miss out on the latest innovation

New Products Database

The world’s most extensive and dynamic CPG database. Detailed records covering 250+ different product claims and 1,500+ nutritional information points.


Expert analysis of the latest launch trends. Gain up to date insights on the impact of product innovation across categories and locations.


At Innova we can turn our resources toward sophisticated analysis to meet your specific needs. Providing targeted research and defining spaces for growth.

Accelerate your innovation journey now



Pinpoint and quantify product trends and gaps that offer new opportunities for growth and innovation.


Discover what’s behind new products, including market positioning, formulation and on-pack claims, to inform your early concept creation.


Build an informed development brief using the most accurate, up to date and complete product launch data.

Be Inspired

Remain in the know when it comes to the products defining the future of your sector. Check out some key insights from launches and innovations worldwide.
Hands holding health supplement tablets and the bottle
  • Product
Personal best for dietary supplements
As suppliers target more individual needs, the supplements category continues to segment ...
Dim Sum Dumplings Freshly Steamed in a Bamboo Steamer with chopsticks and bowl of sauce
  • Category
  • Product
New customers for dumplings and buns in China
While the faster pace of urban life has also helped to generate significant interest in convenient ...
Pet food trends
  • Category
  • Product
Pet food trends reflect parental care
Pet foods should be free from the same ingredients their humans avoid. Ingredient information ...
Diverse Group of Young People Have Fun in pub
  • European
  • Flavor
  • Product
Local Flavors Crossing Borders
This is a significant range of more than 100 products and demonstrates the retailer’s confidence ...

Contact me for a demo