December 09, 2023 – The report looks at the growing importance of holistic health. Consumers are expanding their interest beyond bodily wellbeing and are now also paying attention to their mental and spiritual health. Where NPD data are presented, the report concentrates on human food, beverages and supplements and excludes baby and toddlers, clinical nutrition and pet food. Where included, data for supplements are covered separately from packaged food and beverage.

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