December 11, 2023 – This report examines flavor trends in the sports nutrition category in the global marketplace. Flavor trends are quantified and illustrated with product examples. Sports powders accounted for nearly three-quarters of all sports nutrition. In sports powders, the already-dominant fruit flavors grew from 43%.

Use consumer-related statistics to identify trends and market opportunities. Understand what is driving consumers, by following demographics and lifestyles. Add reliable future predictions to your business plans and goals.

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