May 7, 2024 – This report explores Innova’s #7 Trend for 2024, Indulging in Health, including consumer insights and analysis of new product launches. In this report we see that a notable portion of consumers globally seek indulgent products with reduced negatives such as gluten-free or reduced sugar and that better-for-you products are stretching to match the taste and texture of their indulgent counterparts and offer premium options such as artisanal dessert flavors or tasty spice mixtures.

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