May 15, 2024 – This report looks at issues surrounding Innova’s #5 Trend for 2024, Local Goes Global, using analysis of consumer research and product launches. It takes a look at how consumers embrace global cuisines. Environmental concerns and the need for self-sustaining communities are increasing the value of local ingredients and products. Food practices such as farming regeneratively, increased transparency in labeling and rising governmental support are raising the profile of local production and attracting a younger generation, which brings along its digital skills in sales and marketing.

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