February 19, 2025 – This report looks at innovation in formulas for babies and toddlers. It presents regional and country comparisons on market value and volume, growth rates and per capita consumption. The report takes a close look at new infant formula launch rates by region and country, as well as key packaging claims. A spotlight on ingredients examines trends and innovation in formula base and ingredient additions by type of ingredient.

The final section of the report presents new directions for infant formula ingredients, including trends observations, and suggests opportunities for manufacturers in the near future.

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