28 March, 2025 – In 2021, the International Scientific Association for Probiotics and Prebiotics (ISAPP) defined postbiotics as “inanimate microorganisms or their components that provide health benefits.” While the scientific community continues to debate the term, regulations are evolving to align with this definition. This shift impacts F&B product development by creating opportunities for innovative health-focused formulations and enabling postbiotic-related claims.
This report explores the growing prominence of postbiotics in the F&B industry, focusing on key market trends, consumer preferences, and innovation opportunities.
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