May 22, 2025 – Shifts in lifestyle and social habits are reshaping how and when consumers snack. This report explores how brands can innovate for changing consumption moments—at home, outdoors, and throughout the day.

Home Entertainment
With more people socializing at home, there’s growing demand for snacks that feel special, fun, or indulgent—enhancing shared experiences during movies, games, or casual get-togethers.

Outdoor Connections
Spending time outside has become more valued, and snacks that align with on-the-go lifestyles, outdoor activities, and al fresco socializing are rising in relevance.

Daytime Sociability
As nightlife declines and daytime social spaces thrive, especially among younger consumers, snacks must evolve to fit these new patterns of connection, conversation, and casual consumption.

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