June 26, 2025 – This report highlights key trends impacting on the dairy and non-dairy categories, comparing and contrasting key drivers and the shape of development. Alongside discussion of macro themes, it examines the consumer drivers that could inform future innovation, plus market dynamics, brand strategies for category leaders and disruptors, new product launch trends and innovation examples. Within a top-line summary of trends and drivers, we also identify what’s next opportunities for both categories.

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