Upcoming Webinar – In today’s competitive market, understanding why consumers make choices is more important than what they choose. What if your product isn’t just being bought but hired to solve a problem in your consumer’s life?
We share insights through real business case studies with CPG leaders. Learn how Innova’s Jobs to Be Done (JTBD) framework uncovers what drives food choices and helps shape product, brand, and portfolio strategies.
Join Annie Rehncrona, Global Category Manager at Lantmannen, and Francesco Manzi, Innova’s Consumer Insights Consultant, for our first Consultancy webinar. A hands-on exploration of how JTBD transforms insight into innovation and why it’s time to stop guessing and start building solutions that truly meet consumer needs.
