March 6, 2024 – Covering the full spectrum of the food and beverage (F&B) industry, Innova’s Top 10 Trends are the vital guide to future market opportunities. The trends are based on wide-ranging global consumer surveys and can therefore manifest differently across market categories. This report presents how the top trends for 2024 are featuring in dairy, and what other factors may impact these category trends. It also identifies how these trends are featuring in dairy alternatives, particularly the trend of Plant-Based: The Rise of Applied Offerings.

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