February 1, 2024 – This report analyzes the global sports and energy drinks market, covering consumer preferences, market size, new product developments, the influence of macro trends on the category, and profiles of leading companies. It highlights a significant growth in global energy drink launches, with a CAGR of 17% from 2018 to 2022. In contrast, launches of sports and fitness drinks are either stagnant or declining during the same period.

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