1 August, 2025 – Using analysis of consumer research and launch trends, this report discusses issues surrounding Innova’s #7 trend for 2025, Taste the Glow. It highlights the growing use of beauty claims in food and beverage products, which is building on existing success in the supplements arena. It also looks at product diversification, significant and on-trend ingredients, and the importance of young consumers as a driving force behind the category’s development.
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