August 22, 2025 — Canadian consumers are making ready meals a pragmatic solution to cost-of-living pressures but not a daily habit. While 67% say they are eating at home more to save money, only 20% report increasing their ready meal consumption, revealing that the category is often a fallback, not a staple. Cost is the primary gatekeeper: 56% cite it as their top purchase driver, and over half of those who cut back point to budget strain or high price. To win long-term loyalty, ready meals must embody trade-down value without sacrificing the sense of quality or occasion.

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