Read the full report Ultra-Processed Foods: Formulating Healthier F&B with a Clean Label – UK
September 11, 2025 – Many consumers today choose products with recognizable, minimal, and natural components. According to our data, nearly 1 in 2 consumers globally purchased more fresh, unprocessed foods over the past year. Around 30% are reducing processed foods, while 27% are trying to limit products or ingredients perceived as bad for them. They are also limiting artificial preservatives, sweeteners, and additives.
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