September 17, 2025 – While yogurt is a category with ample challenges, there are still opportunities for brands willing to step out of the traditional yogurt space – claims, positioning and innovation – and into a new era. Health halos will tarnish for brands not willing to step into a new era of better for you and staying on top of emerging health trends is key for ongoing relevance. Even further, rising prices create space for yogurt to compete with animal-based proteins and other niche protein products that tend to have higher price tags and may become out of budget for some consumers in the relatively near future.

Interested in the Yogurt & Yogurt Drinks in the US report?
Complete the contact form to request access.