September 16, 2025 – According to the World Economic Forum, we are moving on from what was previously coined the fourth industrial revolution toward the intelligence age, precipitated by rapid advancements in artificial intelligence, quantum computing and blockchain. It is said that we are entering an era far beyond technology alone – a societal revolution that could elevate or fracture humanity with the need to develop environmental, social and geopolitical intelligence alongside technological intelligence.

In this report, we outline some of these seismic shifts in AI, robotics and automation, hyperconnectivity and smart cities, augmented and virtual reality and touch upon the concerns such a digitally connected society elicits when considering personal and cybersecurity.

We look at how brands, business and industries are adapting and at the potential opportunities and consequences using brand and application examples to inspire thinking.

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