September 30, 2025 – Innova Market Insights is proud to announce their sponsorship of the Innovation Stage at SupplySide Global, taking place on October 27-30, 2025, in Las Vegas, Nevada. Innova can be found at booth number 3473, where visitors can explore insights into nutrition and supplement trends, as well as the consumer behaviors influencing the wellness space.
Innova Market Insights will also be a part of the expert panel on Monday, Oct 27 to discuss “The Rise of Protein in Food and Beverage: Challenges and Opportunities for Formulators.”
Among other topics, Innova will reveal consumer insights and market data around the following trending themes at their booth:
GLP-1 and Weight Management
With weight management becoming one of the leading health concerns in the U.S., brands have a growing opportunity to create products that support consumers in this area. With the side effects of GLP-1 medications receiving more public attention, brands can differentiate themselves by developing innovative solutions that help counter these challenges and deliver added value.
Cognitive Health & Mental Wellbeing Innovations
According to Innova’s report “Gen Z and Millennials Mental Health Trends Global,” stress is a concern across generations, with 1 in 2 consumers reporting a significant impact on their well-being. In addition, nearly 1 in 4 of global consumers turn to food and drink to cope with stress and anxiety, highlighting the significance of functional food and beverage innovations to maintain or improve mental health. At SupplySide Global, Innova’s team will reveal the opportunities for brands to meet consumer needs in the mental and cognitive health space.
Protein and Fiber Applications
Around the world, consumers are seeking out food and beverage options that align with a healthy lifestyle. Plant-based proteins, on-the-go formats, and transparency are key considerations for brands to cater to consumers who value convenience and health. Fiber has also emerged as a standout nutrient in functional foods, with prebiotic-rich ingredients like inulin and resistant starches gaining popularity over traditional sources, as 30% of consumers now prioritize digestive health and seek out everyday products that support gut function, satiety, and long-term wellness.
Emerging Opportunities in Women’s Health
Targeted nutrition is a growing priority for women, with over a third using supplements to address specific health needs. As supplementation becomes increasingly important for both general and personalized wellness, Innova will be sharing the latest trends, standout innovations and new opportunities driving the women’s health supplements market.
Join Innova at SupplySide Global and click on the banner below to register:
