October 6, 2025 – Global ready-to-drink (RTD) iced coffee and iced tea launches have accelerated over the past five years, outpacing total food and beverage as consumers seek convenient, indulgent and functional refreshment options. Taste remains the top consumption driver, but motivations are slightly different: iced coffee increasingly delivers emotional benefits such as mood uplift and indulgence, while iced tea leans toward functional hydration. Emerging markets and urban youth lifestyles are fueling category expansion, while brands innovate with flavor diversity, functional claims and sustainable packaging.

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