Read the full report Top Trends 2025: Trend #3 – Wildly Inventive – Global
October 6, 2025 – The Wildly Inventive Flavors trend: Consumers crave the extraordinary, prompting companies to delight them with surprising mash-ups that deliver the “wow” effect. This trend offers food and beverage manufacturers several approaches to innovating flavors that will resonate with consumers globally.
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