October 23, 2025 – This report is an innovation analysis for the prebiotics & probiotics within supplement category across global, based on new product launches tracked in the Innova Database between Jan 2025 to Jun 2025. The report goes beyond launch activity to explore key themes, ingredient and flavor directions and positioning strategies, supported by additional insights from industry news, consumer research and desk analysis. Probiotics, as well as prebiotic, postbiotic, and synbiotic products are included in this report.

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