October 27, 2025 – The average median age of the global population is projected to continue to rise, hence manufacturers need to rethink innovation and marketing efforts. Brands will need to understand areas of mutual agreement across generations where products can win universally and the best opportunities for differentiation.

The future looks bright for those that can find a workable balance between trendy vs. traditional, specific health benefits vs. all-in-one solutions or practical vs. whimsical.

Interested in the Innova’s Generational Differences – Global report? Complete the contact form to request access.

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